ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. billion voice assistants in use as of 2023, and the number will reach 8.4 billion voice assistants in use as of 2023, and the number will reach 8.4 One new kid on the block that’s still underused in PR is voice search.

SEO 339

SEO Reputation Local Consumer 339

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

recognized multiple Crenshaw Communications clients as part of their respective editorial award programs. 5000 2023 list. Companies on the 2023 Inc. 5000 2023 list. Recognize Crenshaw Communications Clients appeared first on Crenshaw Communications. Digiday and Inc.

Communications 156

Communications Enterprise Sports Technology 156

PRSay

DECEMBER 27, 2022

As 2023 quickly approaches, communications professionals continue to plan for what the new year holds in store. Despite these challenges, communications professionals may want to reevaluate how they use Twitter. Is it time to invest more of your communications resources into content on Instagram or LinkedIn?

Trends 128

Trends Pitching Twitter Nonprofit 128

ImPRessions - Crenshaw Communications

JANUARY 10, 2024

The way we consume media – in terms of formats, channels, platforms, and more – is in a state of constant evolution. PR and other media professionals think in terms of paid versus earned media – but consumers don’t. The post Changing Content Consumption Trends And What They Mean For PR appeared first on Crenshaw Communications.

Trends 320

Trends Mobile Twitter Consumer 320

Bianchi Biz Blog

OCTOBER 3, 2022

Image: CES / Consumer Technology Association. After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. And it appears the 2023 version, slated for Jan.

Automotive 128

Automotive Mobile Technology Hotels 128

ImPRessions - Crenshaw Communications

MAY 22, 2023

Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. The agency also welcomed back returning team member Colleen O’Connor.

Agency 156

Agency Communications B2B Enterprise 156

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Crenshaw Communications, an award-winning B2B PR firm representing leading ad tech brands, recently welcomed Patrice Gamble as PR account director and Anna Julow Roolf as chief of staff.

B2B 156

B2B Leadership Communications Agency 156

Stern + Associates

NOVEMBER 13, 2023

As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? Here are some of our thoughts from this year.

Trends 139

Trends Communications Conference Leadership 139

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

Agility PR Solutions

SEPTEMBER 6, 2023

With the holiday-shopping season now squarely on communicators’ radar, it’s a good time to take a look at another seasonal pastime—the act of giving.

Consumer 105

Consumer Communications Trends Publicity 105

ImPRessions - Crenshaw Communications

JANUARY 11, 2023

It’s useful for analyzing data, like consumer behavior, demographic trends, or media consumption patterns, all of which can support PR program research and key audience targeting. It may be limited as a tool now, but 2023 will bring new iterations, and it will only get better. appeared first on Crenshaw Communications.

Tools 353

Tools Trends Creativity Web 353

PRSay

FEBRUARY 2, 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. Here are a few predictions that PR pros should take note of as we enter February.

Trends 187

Trends Video B2C Measurement 187

5W PR

MARCH 5, 2025

Recent incidents at major AdTech firms show that no organization is immune – but those with solid crisis communication plans weather storms more effectively than those caught unprepared. The 2023 IBM Cost of a Data Breach Report found that companies that contained breaches within 200 days saved an average of $1.1

Privacy 78

Privacy Crisis Crisis Communications Crisis Management 78

Contently - Strategy

SEPTEMBER 30, 2024

Social media law at the federal level The foundation of online content regulation started in 1996 The regulation of online content began in earnest with the Communications Decency Act of 1996, a landmark federal law that included Section 230.

Social Media 107

Social Media Privacy Brand Branding 107

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Reviews have transformed the way consumers make purchase decisions. The biggest drawback of sponsored content is that it has the least impact on consumer purchasing behavior. It’s no secret that in the digital age, more and more companies are embracing paid amplification in the hope of earning new consumers. Authenticity.

Advertising 334

Advertising Advertising B2B SEO 334

5W PR

MARCH 12, 2025

According to a 2023 PwC survey, 85% of consumers say they’re more likely to trust brands that consistently demonstrate ethical behavior. Transparent Communication Clear communication about security practices, incident response protocols, and data handling procedures forms the bedrock of ethical cybersecurity branding.

Case Study 78

Case Study Brand Branding Ethics 78

Bianchi Biz Blog

NOVEMBER 21, 2024

In this next blog post in the series, Stéphane Billiet of We change, describes the business and communications environment in Paris and France and offers advice on navigating his home market. in 2023, driven by strong growth in the second quarter, it is expected to grow moderately, by less than 1% in 2024. That always helps, right?

Marketing 90

Marketing Pinterest Radio Instagram 90

Agility PR Solutions

OCTOBER 24, 2022

With budgets stretched and supplies under strain, food and beverage brands need to be flexible in action and open in spirit to connect with consumers, while also taking full advantage of rapidly emerging technological opportunities. The post Top trends for 2023 for food and beverage brands appeared first on Agility PR Solutions.

Trends 94

Trends Brand Branding Technology 94

Reputation Us

OCTOBER 16, 2023

Consumers and peers may view such self-promotion as mere bragging rather than genuine competence or quality. The Big Players Consumer Reports and J.D. Their rigorous testing and impartial assessments provide consumers with valuable insights when making purchasing decisions.

Reputation 167

Reputation Consumer Report Ethics 167

Agility PR Solutions

APRIL 10, 2024

As advances in transaction technology increase, so too do the growing pains that create new challenges for IT and communications at every turn. Privacy issues have become so rampant that 137 out of 194 countries put legislation in place to secure the protection of data and privacy in 2023.

Privacy 105

Privacy Consumer Technology Data 105

NewsWhip

APRIL 27, 2023

The communications and public relations industry is constantly evolving, especially in the digital age. Communications professionals are now creating a suite of best class tools to help them successfully do their job. The post Top 10 must-have PR and communications tools: 2023 Guide appeared first on Newswhip.

Tools 78

Tools Communications Pinterest Analytics 78

Agility PR Solutions

MAY 29, 2023

Continuously developing well into 2023, SaaS businesses are forever transforming and changing how they communicate with consumers, especially from a marketing standpoint. However, a prospective […] The post SaaS marketing in focus: 4 core strategies to use in 2023 appeared first on Agility PR Solutions.

Strategy 86

Strategy Marketing Consumer Brand 86

Agility PR Solutions

JANUARY 18, 2023

As marketers and communicators are aware, the post-pandemic era has been tough for building brand loyalty. From CX to CSR, consumer expectations continue to rise. Add inflation and recession worries to the mix, and it’s safe to say that 2022 kept marketers scrambling to keep up with the fickle habits of consumers.

Trends 86

Trends Consumer Marketing Brand 86

5W PR

MARCH 15, 2025

According to a 2023 Lucidpress study, consistent brand presentation increases revenue by up to 23% on average. According to research by Sprout Social, 86% of consumers say authenticity matters when deciding which brands to support. Consider your target audience’s preferences and communication style.

Brand 78

Brand Branding Guidelines Storytelling 78

Shift Communications

NOVEMBER 29, 2022

By Annie Perkins, Managing Director, Consumer & Health and Megan Gaffney, VP, Consumer. It is our favorite time of the year, when beefy research and insight reports appear outlining anticipated consumer behaviors for the upcoming year. Brands putting customers in the center of consumer marketing.

Consumer 78

Consumer Trends SMB Marketing 78

5W PR

FEBRUARY 6, 2023

Regulations, infrastructure, and stakeholders differ from one state to another and hence communication strategies have to be adopted accordingly. Growth in customer base Naturally, changes in legislature will result in a broader consumer base being interested in the cannabis market.

Trends 88

Trends Consumer Industry Marketing 88

5W PR

FEBRUARY 6, 2025

Sprout Social’s 2023 report found that 64% of consumers want brands to connect with them on social media. Major brands like P&G use these capabilities to track how earned media drives website traffic and leads. Social listening tools add another dimension by revealing how audiences discuss your brand organically.

Data-Driven PR 78

Data-Driven PR Analytics Data Measurement 78

Onclusive

JUNE 16, 2023

When they have a large social media presence, they can also actively encourage consumers not to engage with a brand that use Influencer PR or marketing tactics – this can undoubtably be bad for brand perception and reach. From the early 2000s, to 2023 and back again.

How To 195

How To Consumer Social Media Community 195

PRSay

MAY 3, 2023

According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. Consumer demands for accountability and transparency are rising, while employee voices have gained influence since the pandemic. Image credit: use annenberg center for public relations ]

Corporate 164

Corporate Reputation Report Employee 164

Bianchi Biz Blog

OCTOBER 17, 2024

While many of the legacy consumer-facing auto shows around the globe have lost some of their luster with the industry and media, CES continues to grow in importance and relevance for vehicle manufacturers, component suppliers and mobility tech providers. billion To see the CES 2024 audited data, click here.

Technology 96

Technology Automotive Mobile Software 96

Bianchi Biz Blog

MAY 26, 2022

It’s that time of year again, time to start thinking about your company’s plans for CES 2023, which is primed for a big comeback this year. 5-8, 2023, with Media Days Jan. So, if you haven’t already saved your spot for 2023, contact the Consumer Technology Association (CTA) to lock down your space. Taking place Jan.

Mobile 86

Mobile Technology Automotive Meeting 86

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

At Crenshaw Communications , we work across a broad portfolio of tech clients to develop and execute successful PR campaigns. Some Asian markets, particularly mature ones like China and Singapore, have formal, hierarchical structures and business communication, requiring a long-term commitment to building relationships and alliances.

Mobile 156

Mobile Local Technology Television 156

5W PR

MARCH 7, 2025

Artificial intelligence has become a defining force in wellness and fitness marketing, fundamentally changing how brands connect with health-conscious consumers. The system tracks factors like preferred workout times, fitness interests, and past class attendance to ensure marketing communications feel relevant and timely.

Marketing 78

Marketing System Data Analytics 78

Solo PR Pro

DECEMBER 20, 2022

1 business goal for 2023. Kathy Casciani, Azul Communications. My #1 goal for 2023 is to introduce some new resources for founders and small business owners who are just starting out in their PR journey: namely an email newsletter and a course. Marcia Gomez, Blank Canvas Communications. 5 solo PR pros share their No.

Resources 77

Resources Energy Small Business Corporate 77

Onclusive

MARCH 9, 2023

International Women’s Day across social media International Women’s Day 2023 generated 478,064 social media items over the past week. How to position your communications with gender equity in mind When it comes to talking about gender equity, honesty and accountability is the key. See our snapshot report for more detail here.

International 195

International Internal Brand Branding 195

Agility PR Solutions

APRIL 26, 2023

As stakeholders from investors and employees to everyday consumers are demanding, brands and businesses are striving to identify and define their Purpose beyond their products and services—and also communicate those goals and accomplishments in an authentic, trust-securing manner.

Company 78

Company Brand Branding Employee 78

Stern + Associates

FEBRUARY 22, 2023

As brands compete to successfully ride ChatGPT’s popularity wave, communications efforts have become incredibly important. With an eye toward the future, there are five key external tech communications elements that technology brands can implement and build upon today to put themselves in position to garner media attention.

Communications 62

Communications Technology Software Resources 62