Sword and the Script

JANUARY 2, 2024

In 2023, the 14 th year of publishing, I published 50 blog posts. 3 benchmarks for your B2B marketing budget as a percentage of revenue Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue. Here are the top 10 most-read posts from the last 12 months.

Blogging 143

Blogging Software B2B Survey 143

Contently - Strategy

AUGUST 16, 2024

At the end of 2023, LinkedIn released its list of the top brands successfully marketing on LinkedIn. And with its 23 million followers, Microsoft is no slouch when it comes to building its online community. It fosters a sense of community by featuring employee achievements and showcasing its company culture.

LinkedIn 98

LinkedIn Examples Branding Brand 98

PRSay

NOVEMBER 27, 2023

In recent weeks, PRsay has posted Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. I’m not one to offer any engagement back and forth, unless I see some sort of potential risk to a community or to [people’s] lives. He joined PRSA in 1994.

Crisis Communications 128

Crisis Communications Crisis Communications Crisis Management 128

5W PR

FEBRUARY 5, 2025

According to HubSpot’s 2023 Marketing Report, companies that maintain active blogs receive 67% more leads than those without blogs. Companies like Patagonia demonstrate this well through their “The Cleanest Line” blog, which serves as both a content hub and a direct line to their community’s interests and values.

Branding 78

Branding Brand Media Journalism 78

5W PR

FEBRUARY 12, 2025

The American Marketing Association’s 2023 Marketing Week provides an instructive example. Creating dedicated event hashtags and social media walls where all attendees can share insights and reactions builds community across both attendance types. Social media integration amplifies engagement further.

Conference 78

Conference System Measurement Energy 78

Bianchi Biz Blog

JULY 21, 2022

CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Jessica is vice president – account service at Bianchi PR with more than 25 years of PR experience across the corporate, industrial and community perspectives.

Mobile 113

Mobile Technology Automotive Interviews 113

Sword and the Script

DECEMBER 3, 2024

If true, he follows other former CEO including Abel Clark who left at the beginning of 2023, and Kevin Akeroyd, who left in 2020. They shut down the HARO brand – a small part of the business but a psychologically compelling and massive brand with a legacy that was important to their customers, the PR community.

Software 176

Software Measurement B2B Training 176

PRSay

FEBRUARY 2, 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. Here are a few predictions that PR pros should take note of as we enter February.

Trends 187

Trends Video B2C Measurement 187

Sword and the Script

JUNE 13, 2023

To that end, the 2023 State of the Media Report by Cision is a useful resource. Research, read, be active in the respective community and write compelling pitches. So, how can PR improve their odds in media relations? A good way is to spend some time understanding their world – that is how reporters and journalists see their work.

Journalism 147

Journalism Media Relations Report Media 147

5W PR

FEBRUARY 16, 2025

The numbers tell a compelling story: according to a 2023 study by Later Media, brands that maintain influencer partnerships for 12+ months see an average 300% increase in engagement compared to short-term collaborations. These sustained relationships also reduce content creation costs by 40-60% over time.

Branding 78

Branding Brand Marketing Guidelines 78

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 182

Software Marketing Leadership B2B 182

Reputation Us

OCTOBER 17, 2022

Preparing for 2023 takes research, outside perspective and insights on “what’s lingering around the corner.” See 2023 speaking topics below. 2023 SPEAKING TOPICS. 2023 SPEAKING TOPICS. Silence suggests weakness, fear, even complicity in the minds of your staff, customers and community.

Reputation 78

Reputation Crisis Social Media Corporate 78

Reputation Us

SEPTEMBER 18, 2023

On October 13, 2023, ReputationUs ’s (RepUs) President Casey Boggs will orchestrate and instruct a communication-based workshop for more than 30 national police department’s Captains, Sergeants, Majors and Lieutenants during the Southern Police Institute ’s 150 th Administrative Officer’s Course.

Reputation 158

Reputation Crisis Course Corporate 158

Solo PR Pro

DECEMBER 20, 2022

There’s a whole community of like minded people you can lean on to achieve your goals. 1 business goal for 2023. Kathy Casciani, Azul Communications. My primary goal for 2023 is to bring an operations person on board to help me manage the day-to-day activities of the business. Marcia Gomez, Blank Canvas Communications.

Resources 77

Resources Energy Small Business Corporate 77

5W PR

FEBRUARY 22, 2025

Through strategic communication and targeted outreach programs , PR helps build trust and understanding between defense tech organizations and the communities they serve. Making Complex Defense Technologies Accessible to the Public PR professionals face unique challenges when communicating about defense technologies.

Publicity 78

Publicity Privacy Technology Ethics 78

PRSay

MARCH 22, 2023

In 2023, the oldest Gen Zers will turn 26 years old. In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023.

How To 163

How To Employee Leadership Nonprofit 163

Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. I wrote a product briefing on the Notified PR platform in 2020 – and an update in March of 2023.

Software 145

Software Pitching Ethics Technology 145

5W PR

JULY 13, 2023

Cause-Related Food Options The Summer Fancy Food Show 2023 concluded with a generous donation of over 94,000 pounds of specialty food to City Harvest. This is a nonprofit organization that distributes rescued food to various community programs in New York City.

Trends 78

Trends Trade Shows Nonprofit Consumer 78

Reputation Us

AUGUST 28, 2023

Pinto *Love this slogan as it conveys a look ahead and a community of future leaders. Pinto “We need to get communities involved and tell better stories.” ” David London “Clear, concise communication will lead to further understanding of innovation.” ” The post MidwestCon 2023.

System 78

System Technology Banking Community 78

PRSay

SEPTEMBER 19, 2023

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. In May 2023, the U.S. Kelley, who uses the stage name Harpy Daniels, was one of five members of the Navy’s pilot program that ran October 2022 to March 2023. You can find all of her work here.

Communications 179

Communications Ethics Public Affairs Social Media 179

Reputation Us

DECEMBER 14, 2022

As we move into 2023, (incidentally, the year of the Rabbit) the year is predicted to be an eventful and regenerating period, with a focus on relationships. Web3 brings the opportunity for reputation based on participation, allowing you to engage with communities online—and to own/control your consolidated reputation data.

Reputation 78

Reputation Insurance Insurance Employee 78

Agility PR Solutions

JANUARY 8, 2023

Comms pros are aware that today’s consumers expect brands and businesses to take a stand on divisive issues, be community minded, and become active participants in helping to solve societal problems.

Community 78

Community Consumer Report Branding 78

Sword and the Script

JUNE 6, 2023

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). Staffbase, which provides an internal comms platform published release notes detailing product enhancements for Q2 2023. acquired in February of 2023. Internal comms. Brandwatch renews with Twitter.

Survey 178

Survey Software B2B Pitching 178

Shift Communications

MAY 9, 2023

Last week, two SHIFTers were among the thousands of attendees at the blockchain world’s marquee event: Consensus 2023, a web3 marketing frenzy. Though most of the industry has come to terms with the chill, large web3 brands whose logos and execs were spread all over last year’s event were largely absent from 2023’s conference.

Conference 78

Conference Pitching Agency Report 78

Sword and the Script

MAY 2, 2023

That brings us to the first story in this month’s PR tech sum – which covers news from the vendor community over the last month. Pithy pitches get a better response rate Propel said an analysis of “nearly 500,000 pitches sent through the platform in Q1 of 2023” found journalists “responded to 2.91%.”

Pitching 149

Pitching Study Technology Report 149

PRSay

NOVEMBER 8, 2023

Over the next few weeks, PRsay will post Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. Prior to joining Essence, Ebanks led the consumer PR and multicultural communications on the global communications team for Xbox at Microsoft.

Creativity 79

Creativity Writing Agency Pitching 79

PRSay

JANUARY 20, 2023

Michelle Egan, APR, Fellow PRSA, PRSA’s 2023 chair, joined Strategies & Tactics Live on Jan. 19 to talk about trends, challenges and opportunities for communicators in the New Year. Egan joined the livestream from Anchorage, Alaska, where she is chief communications officer of the Alyeska Pipeline Service Company.

Trends 113

Trends Newspapers Community Ethics 113

Bianchi Biz Blog

JUNE 15, 2023

According to show officials, the 2023 event has garnered strong support from Ford, GM and Stellantis – with all three committed to participating with their full brand portfolio. Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept. 13 – Thursday, Sept. The show opens to the public Saturday, Sept.

Automotive 77

Automotive Mobile Technology Transportation 77

Stern + Associates

JANUARY 12, 2023

There’s a certain paradox in how organizations need to approach ESG communications issues right now. The notion that companies have obligations to employees, communities and the planet in addition to shareholders took a beating as economic uncertainty squeezed profits and politicians ramped up criticism.

Communications 62

Communications Energy Employee Government 62

Onclusive

JUNE 16, 2023

The growth of paid influencers has also contributed to celebrity overtaking the idea of a shared, community-based identity. From the early 2000s, to 2023 and back again. Tip – A good way of communicating your brands sustainability and community initiatives is to work alongside a partner in the sustainability industry.

How To 195

How To Consumer Social Media Community 195

PRSay

FEBRUARY 14, 2023

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.”

Ethics 171

Ethics Training Social Media Leadership 171

Sword and the Script

AUGUST 29, 2023

50% of B2B marketers say social media contributes most to the top of the funnel A survey of 358 B2B marketers by Wpromote and Ascend2 in early 2023 found that “half of US B2B marketers say that social media contributes most to achieving top-of-funnel goals.” Consider the following: 1. eMarketer summarized the findings in this chart: 2.

B2B 145

B2B Social Media Marketing Media 145

PRSay

MARCH 21, 2023

In 2023, the oldest Gen Zers will turn 26 years old. In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023.

How To 139

How To Employee Leadership Nonprofit 139

Doctor Spin

FEBRUARY 7, 2025

2023, October 9). Benedict Andersons Imagined Communities shows how nations are imagined into existence via shared stories (e.g., Imagined communities: Reflections on the origin and spread of nationalism(Revised ed.). 2023, October 9). 2023, October 9). 2023, October 9). 1 Sartre, J.-P. Hoare, Trans.;

Groups 52

Groups Journalism Wikipedia Public Affairs 52

ImPRessions - Crenshaw Communications

APRIL 13, 2023

Its success hinges on a genuine understanding of diverse communities and cultures. Externally, having a workforce that reflects the communities served is beneficial to any PR team because those communities make up our stakeholders and our audiences.

Employee 156

Employee Community Groups Interviews 156

Sword and the Script

OCTOBER 10, 2023

The 2023 Informa Tech Trust in Marketing Index by Informa Tech found that “B2B technology buying decision makers’ trust in marketers is at a 61 on a scale of 1 to 100.” The full report covers much more and is available for download here: 2023 Informa Tech Trust in Marketing Index.

B2B 164

B2B Case Study Survey Content Marketing 164

Prowly

MARCH 4, 2025

With the numbers jumping from 19% in 2022 to 36% in 2023, and now skyrocketing to 74%. 2 Use social listening tools to find and target smaller, engaged communities The most valuable opportunities arent always right in front of you. To find them, dig through niche forums, Slack groups, LinkedIn communities, and other conversations.

Trends 104

Trends Reddit Pitching Data 104