PRSay

MARCH 22, 2023

In 2023, the oldest Gen Zers will turn 26 years old. In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023.

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PRSay

FEBRUARY 2, 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. In 2023, powerful campaigns strengthened PR’s ability to improve brand reputation and influence, while also strengthening customer adoption and loyalty. Here are a few predictions that PR pros should take note of as we enter February.

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Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Have we missed any responsibilities of PR?

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ImPRessions - Crenshaw Communications

AUGUST 23, 2023

The good news is that PR-driven tactics can help a business build and communicate a positioning that prioritizes the well-being of their workers and a commitment to their industry and community. According to Gartner’s 2023 Future of Work report , m any organizations just aren’t keeping up with what workers want.

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PRSay

MARCH 21, 2023

In 2023, the oldest Gen Zers will turn 26 years old. In the communications profession, they are now several years into their careers and earning supervisor, manager and leadership roles at agencies, corporations, brands and organizations of all sizes. The youngest members of Gen Z turn 11 in 2023.

How To 139

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PRSay

SEPTEMBER 19, 2023

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. In May 2023, the U.S. Kelley, who uses the stage name Harpy Daniels, was one of five members of the Navy’s pilot program that ran October 2022 to March 2023. You can find all of her work here.

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Communications Ethics Public Affairs Social Media 179

ImPRessions - Crenshaw Communications

APRIL 13, 2023

Its success hinges on a genuine understanding of diverse communities and cultures. People of color are particularly underrepresented in leadership positions, but diversity is lacking at nearly every level. Third, agencies can reach diverse communities by partnering with groups that represent those communities.

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Sword and the Script

AUGUST 1, 2023

This means my last summary of PR tech news was in early June – and in the eight weeks since, there’s been a number of annucments from the solution provider community. The PR software community has taken note and they are responding. I wrote a product briefing on the Notified PR platform in 2020 – and an update in March of 2023.

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PRSay

JANUARY 20, 2023

Michelle Egan, APR, Fellow PRSA, PRSA’s 2023 chair, joined Strategies & Tactics Live on Jan. 19 to talk about trends, challenges and opportunities for communicators in the New Year. Egan joined the livestream from Anchorage, Alaska, where she is chief communications officer of the Alyeska Pipeline Service Company.

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Solo PR Pro

DECEMBER 20, 2022

There’s a whole community of like minded people you can lean on to achieve your goals. 1 business goal for 2023. Kathy Casciani, Azul Communications. I focus on thought leadership writing for corporate executives, faculty and other leaders in higher ed, technology and global manufacturing. 5 solo PR pros share their No.

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Reputation Us

DECEMBER 14, 2022

As we move into 2023, (incidentally, the year of the Rabbit) the year is predicted to be an eventful and regenerating period, with a focus on relationships. Web3 brings the opportunity for reputation based on participation, allowing you to engage with communities online—and to own/control your consolidated reputation data.

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PRSay

FEBRUARY 14, 2023

In a letter to members at the start of 2023, PRSA Chair Michelle Egan, APR, Fellow PRSA, outlined her priorities for the year, including: “Amplifying our Code of Ethics to ensure that not only our members, but also our entire community at large know what professional communications should entail.”

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Ethics Training Social Media Leadership 171

Prowly

MARCH 4, 2025

With the numbers jumping from 19% in 2022 to 36% in 2023, and now skyrocketing to 74%. But your role shouldnt focus on collecting the data, AI will do that, but how to correctly interpret and share it with your senior leadership to influence business decisions. The key benefit? AIs capacity to process large volumes of data.

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PR for Anyone

FEBRUARY 7, 2024

Colleen Biggs is a business strategist, leadership coach, author, and public speaker. She is also the Founder/CEO of the Leap Community where she aims to provide more opportunities for women entrepreneurs to obtain better visibility and grow their brands. .”

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Bianchi Biz Blog

JULY 22, 2024

Malaysia’s multifaceted strengths, encompassing strategic positioning, digital leadership, and halal leadership, collectively position it as a dynamic and forward-thinking player in the evolving Southeast Asian landscape. Urban areas may lean towards tech-savvy options, while rural communities may prioritize traditional mediums.

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Reputation Us

AUGUST 28, 2023

Pinto *Love this slogan as it conveys a look ahead and a community of future leaders. Pinto “We need to get communities involved and tell better stories.” ” David London “Clear, concise communication will lead to further understanding of innovation.” ” The post MidwestCon 2023.

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PRSay

NOVEMBER 8, 2023

Over the next few weeks, PRsay will post Q&As with several thought leaders who spoke at PRSSA’s ICON 2023 at the Gaylord Opryland Resort & Convention Center in Nashville, Tenn. Prior to joining Essence, Ebanks led the consumer PR and multicultural communications on the global communications team for Xbox at Microsoft.

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Sword and the Script

DECEMBER 26, 2023

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ Additionally, we expect flexible and outsourced PR talent, especially at the mid- to senior-level, to be in high demand as the need for highly experienced communicators continues to increase.”

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PRSay

NOVEMBER 20, 2024

So-called “news deserts” rose to 206 this year from 204 in 2023. The consequences of news deserts “are profound for communities and ultimately for democracy,” Franklin said. Research has also shown that there’s less civic engagement and participation” when communities lack local news sources, Franklin said.

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Institute for Public Relations

FEBRUARY 20, 2024

The Public Religion Research Institute analyzed how Generation Z (Gen Z) brings their values and viewpoints on political, social, and cultural issues into their communities, workplaces, and the greater U.S. Respondents were put into … Continue reading How does Gen Z View Generational Change and Political Leadership?

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ImPRessions - Crenshaw Communications

MAY 11, 2022

With so many thought leadership pieces written about what’s in store for any given industry at the start of the year, it makes sense that there’s a conference dedicated to what’s coming in adtech. Put this one on your calendar for 2023! AdExchanger Industry Preview. AdExchanger Programmatic I/O. Check it out!

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Victorious PR

JUNE 23, 2023

In this blog post, we will explore why PR has become a necessity for crypto projects in 2023 and how Victorious PR, with our CEO’s expertise and experience in the crypto space, emerges as an ideal partner for success. In 2023, building trust and credibility is more crucial than ever for crypto projects.

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Leadership Community Industry Journalism 52

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. PR earns a 45% open rate and 3% response rate on pitches Reporters opened about half of the pitches (45%) they received in Q4 2023 and responded to about 3%. So, says Propel, which provides PR software. Is that good? See our services.

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Doctor Spin

NOVEMBER 29, 2023

Thought leadership might be the right PR strategy for you. What does thought leadership entail? In this blog post, I’ll explore the principles of thought leadership as a PR strategy. But, that’s a far cry from being considered a thought leader by a community of peers. What does it take to become a thought leader?

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Wadds Inc.

JANUARY 18, 2023

A lack of faith in societal institutions triggered by economic anxiety, disinformation, mass-class divide, and a failure of leadership has brought us to where we are today - deeply and dangerously polarised. This is the headline from the 2023 Edelman Trust Barometer. Edelman uses Davos as a platform to disseminate the Trust Barometer.

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PRSay

OCTOBER 14, 2021

How do you maintain a balance between your work and your community/volunteer service, including serving on the PRSA Board? Any single week can be filled with meetings, coaching, planning, evening events, creative work, crisis management and volunteering with PRSA and in the community.

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Sword and the Script

OCTOBER 1, 2024

It covers August and September as news from the PR software community has been slow recently. The two companies first partnered up in December 2023. Today, we can’t imagine life without it. We’re headed in that direction with generative AI too. And now onward with this month’s PR tech sum. Gobble-gobble. Mind the gap.

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Sword and the Script

JUNE 18, 2024

I’ve worked recently with a company that, in part, analyzes churn in SaaS, and they were calling this out in early 2023. As a marketing community, we’ve cried wolf too often and the market has become desensitized to it. SaaS companies that address their pain points in 2023, are starting to look at growth again.

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Sword and the Script

AUGUST 8, 2023

Many B2B marketers have never talked to a customer (which is a huge problem the leadership needs to fix). That is a responsibility that rests squarely on leadership. You can find it here: 2023 SaaS Case Studies Trends and Insights by Uplift Content. This is an age-old problem for marketing.

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PRSay

MARCH 7, 2024

The film’s implications for communicators Few movie campaigns have left as powerful a mark as the strategic collaboration between Warner Bros. and Mattel for the 2023 “Barbie” movie. This retrospective examination could offer key learnings for those in the field.

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Stern + Associates

FEBRUARY 1, 2024

If 2023 was the year of playing with those great technologies, I think 2024 is going to be the year of harvesting real productivity gains. When we think about robotics, how do we give people in their own communities the choice to figure out what the values are of their robotic systems, what it should do, what it should not do?

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Stern + Associates

NOVEMBER 8, 2023

Every two years, the highly regarded Thinkers50 community recognizes the very best in management thinking, spotlighting individuals whose ideas not only respond to current challenges but will also shape our future. Congratulations to them all! #1

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Stern + Associates

OCTOBER 17, 2023

Named a 2023 U.S. scientists and engineers leverage their expertise and networks to forge connections and identify opportunities for sustained international cooperation, championing innovation and demonstrating America’s scientific leadership and technical ingenuity. Through the Science Envoy Program, eminent U.S.

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Doctor Spin

JANUARY 13, 2023

2023, January 12). 2023, January 13). But they also have the advantage of having a nurtured brand community. Please consider supporting the blog by sharing it with other PR- and communication professionals. 2023, January 12). 2023, January 13). In Wikipedia. link] 2 MrBeast Burger. In Wikipedia.

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PRSay

MAY 15, 2024

Consider this: A study by Challenger, Gray & Christmas reported “more than 21,400 media jobs were lost in 2023, the highest (excluding 2020) since 2009.” From journalism layoffs to AI-generated mis- and disinformation and from apathy to indifference, how media covers crisis and how the public consumes news has changed.

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Sword and the Script

AUGUST 15, 2023

When you say “ thought leadership ” what you really need to be doing is demonstrating expertise. You can download a copy here: 2023 B2B Buyer’s Survey. Observation: These steps reinforce what B2B marketing and sales organizations should already know. This is a huge clue for your content strategy. That’s how you move deals forward.

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Shift Communications

DECEMBER 6, 2022

Historically, you could get away with the executive team acting as “bullhorns” for company news, pushing product-level messaging and jargon-filled communications and a distinctly corporate voice. In 2023, this approach won’t work; worse, it can severely damage the brand and company positioning.

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