PRSay

JUNE 7, 2023

Emerging AI literacy Across the journalistic and PR landscape, 2023 will be a year of emerging AI literacy. Just like the general public, the news media and PR/communications pros are seeking to understand more about AI’s practical (and ethical) applications, and its impact on their personal and professional lives.

Journalism 158

Journalism Public Affairs Ethics Technology 158

Bianchi Biz Blog

AUGUST 22, 2024

Vertical Horizons: Sector-Specific Media Spectrum: In Italy’s media landscape, there’s a rich array of vertical sector publications catering to diverse interests, such as B2B technology, consumer tech, logistics and retail. Understanding local sentiments and being responsive to public concerns are key to effective crisis communication.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Wadds Inc.

AUGUST 14, 2023

Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising. 2023 has seen acquisition activity from the networks increase. Corporate and public affairs agencies are expected to continue to do well, healthcare also but perhaps less so whilst consumer and technology will be tougher.

Agency 52

Agency Sports Public Affairs Creativity 52

Landis PR

JULY 31, 2023

Like other automation technologies we’ve seen crop up over the years, AI could handle monotonous and often time-consuming tasks, freeing up marcomms professionals to focus on big-picture strategy and relationship building. Sometimes all it takes is a single word or idea to get the creative juices flowing.

Communications 97

Communications Marketing Pitching Technology 97

Maxim Behar

NOVEMBER 15, 2023

People who work in this area are the ones who invent new creative products and influence the hearts and minds of millions. However, we try to create real news or tell the truth to the consumers, to the services, to the products, to the projects of our clients. Maxim: 2 cents worth of Work Affairs, which was a big newspaper.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Landis PR

DECEMBER 4, 2023

Machine vs. Man: Does AI Efficiency Trump Human Creativity? No matter how powerful or disruptive it may be, generative AI simply cannot carry out the strategic thinking, creativity, real-world experience and authenticity that content marketing requires in order to be successfully implemented.

Marketing 59

Marketing Content Marketing Storytelling B2B 59