ImPRessions - Crenshaw Communications

JANUARY 11, 2023

AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in a typical PR engagement. It’s useful for analyzing data, like consumer behavior, demographic trends, or media consumption patterns, all of which can support PR program research and key audience targeting.

Tools 353

Tools Trends Creativity B2B 353

Presspage

MARCH 15, 2023

So when ChatGPT released its API - late February 2023 - we tested the waters. We believe that equipping communications professionals with the right tools to reduce the burden of performing repetitive essential tasks, will free up time and space for proactive strategy, creative storytelling and relationship building.

Technology 78

Technology Creativity Storytelling Communications 78

Landis PR

JUNE 21, 2022

5-8, 2023, with Media Days in January. The most influential tech event in the world , CES brings together companies, manufacturers, developers and suppliers of consumer technology, content, technology delivery systems and more to showcase what the industry has to offer and what the future will look like.

Company 52

Company Technology Hotels Meeting 52

PRSay

JUNE 16, 2023

Technology’s continuous advance is affecting every profession, including public relations. In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI). However, managing social media accounts can be time-consuming, even overwhelming, especially for larger organizations.

Technology 146

Technology Crisis Management Social Media Training 146

PRSay

JUNE 7, 2023

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. Emerging AI literacy Across the journalistic and PR landscape, 2023 will be a year of emerging AI literacy.

Journalism 158

Journalism Public Affairs Ethics Technology 158

ImPRessions - Crenshaw Communications

MAY 11, 2022

Put this one on your calendar for 2023! This year’s theme was “Stream On,” all about how consumers use the many different streaming services available, how companies can take advantage, and what they have in store for the future. AdExchanger Programmatic I/O. Just wrapping up last Thursday, the conference is a must-see.

Conference 156

Conference Privacy Advertising Advertising 156

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. Perry said. Relatively speaking, [AI] is still very new.

Communications 74

Communications Guidelines Technology Tools 74

5W PR

JULY 31, 2023

The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. They demonstrate creativity, playability, and quality. These trends can include popular licensed properties, technological advancements, eco-friendly toys, interactive play experiences, and inclusivity.

Internal 78

Internal International Retail Trade Shows 78

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jason Brown , Founder/Principal, PublicCity PR.

Marketing 193

Marketing Content Marketing Data Social Media 193

Sword and the Script

JANUARY 31, 2023

USD according to Google as of January 2023, so with ~313 million shares outstanding ( according to MarketWatch ), my back-of-napkin math puts the deal value in the ballpark of $563 million USD. as per 18 January 2023 and 135% to the last traded price of NOK 7.67 as per 18 January 2023 and 135% to the last traded price of NOK 7.67

Software 78

Software Case Study Technology Tools 78

Bianchi Biz Blog

AUGUST 22, 2024

Vertical Horizons: Sector-Specific Media Spectrum: In Italy’s media landscape, there’s a rich array of vertical sector publications catering to diverse interests, such as B2B technology, consumer tech, logistics and retail. Conversely, the readership of printed newspapers has seen a sharp decline, dropping to 22% in 2023.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Landis PR

MAY 1, 2023

Generative AI tools can help with tasks such as brainstorming, copywriting, research, planning, and automating routine and time-consuming projects. This frees up time for more strategic and creative endeavors, client engagement, and relationship development. Built on top of the GPT-4 and GPT-3.5

Tools 52

Tools Marketing Writing Resources 52

Burrelles Fresh Ideas

FEBRUARY 27, 2024

It showcased the unparalleled ability of brands to captivate audiences through a fusion of entertainment, creativity, and strategic promotion. This year, consumer packaged goods took center stage in the ad lineup, with brands like Oreos, Pringles, Mountain Dew, Doritos, and M&Ms dominating the commercial breaks.

Sports 86

Sports Television Advertising Advertising 86

Wadds Inc.

AUGUST 14, 2023

Creative capabilities in particular are highly sought after – so the Uncommon/Havas deal was not surprising. 2023 has seen acquisition activity from the networks increase. Client companies will continue to maintain tight cost control over discretionary spend, however, technology advancements will allow agencies to maintain margins.

Agency 52

Agency Sports Public Affairs Creativity 52

Bianchi Biz Blog

MARCH 2, 2023

All work stops, more time is wasted, while your company conducts an expensive and time-consuming process to try to replace them. Then, in their scramble to conduct their search, they are faced with a lack of real differentiation. A sea of sameness. Corporate buyers tell us all the time: “PR agencies all look the same. Integrated. Responsive.

Agency 110

Agency Automotive Engineering Education 110

Burrelles Fresh Ideas

FEBRUARY 13, 2024

In 2023, more than 4.89 This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. Looking beyond 2023, many online experiences could become “shoppable.” Being on social media is the online pastime that everyone loves.

Social Media 87

Social Media Media Mobile SEO 87

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. To the average consumer, AI likely snuck up like a mysterious, unknown entity. Content Creation and Curation: AI technologies can assist marketers in creating and curating content.

Communications 40

Communications Marketing Technology Data 40

Contently - Strategy

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. As unsuspecting commuters waited, AR technology transformed the mundane into the extraordinary.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. They paused the program for 2023 but plan to resume in the new year (2024). PR agency life can be gratifying and exciting, just as it can be fast-paced and stress-inducing. When I began, I had no idea what to expect.

Agency 89

Agency Energy Crisis Management Industry 89

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

Writing 196

Writing Communications Marketing B2B 196

Maxim Behar

JANUARY 11, 2024

Especially right now near the end of 2023, it's extremely important to be able to make quick decisions and to take responsibility for them. Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. What do they all have in common?

Leadership 59

Leadership Social Media Creativity Ethics 59

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. However, remember that AI should not replace human-written content and creativity. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 105

Trends YouTube Video Social Media 105

Landis PR

JULY 31, 2023

Now, more than a half century since the birth of artificial intelligence, mass interest and adoption of the technology has accelerated in recent months, thanks to publicly available software like ChatGPT and Character.ai. Sometimes all it takes is a single word or idea to get the creative juices flowing.

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

DECEMBER 28, 2022

It’ll be interesting to see if this remains true in 2023. Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. Read more: B2B Content Amplification in 2023: A Sure Way to Get More out of Marketing’s Investment in Content.

B2B 120

B2B Marketing Survey Software 120

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. I joined BuzzStream as Director of Content Marketing in November of 2023. For instance, this Consumer Survey from Fashion Revolution ranks for the key term “fashion survey,” which gets 30 searches per month.

Digital PR 62

Digital PR Tools Google Pitching 62

Landis PR

DECEMBER 4, 2023

Machine vs. Man: Does AI Efficiency Trump Human Creativity? Although change is certainly an inevitable part of life, it can still be quite challenging—and even intimidating—to adopt new, increasingly more intelligent forms of technology as they emerge in the marketplace. And we’re all feeling the pressure to embrace these tools.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Buzzstream

JUNE 5, 2024

It’s my favorite from a strategic point of view, but it can be challenging to get very creative. If consumers forget what your logo looks like, your business may need better branding. If you have a data-savvy team, you can get creative with collecting data in other ways. But keyword-driven content is just the tip of the iceberg.

Digital PR 62

Digital PR Examples Strategy Survey 62