The Proactive Report

FEBRUARY 17, 2023

Discover your brand visibility score Brand Affinity and Trust Building brand affinity and trust is increasingly important in 2023, as consumers become more conscious of the companies they want to support. Brand affinity refers to the emotional connection that consumers have with a brand.

Brand 130

Brand Branding Ethics Engineering 130

PRSay

NOVEMBER 20, 2024

“We are living through a historic transformation in how news is consumed, produced, distributed and paid for,” Tim Franklin said. So-called “news deserts” rose to 206 this year from 204 in 2023. Nearly 54 million Americans now live in counties that have limited or no access to local news, Medill finds. Some 1,561 U.S.

Local 77

Local Newspapers Journalism Radio 77

Contently - Strategy

SEPTEMBER 30, 2024

The FCC primarily focuses on telecommunications, and the FTC’s oversight is mostly confined to ensuring truthful advertising and protecting consumer privacy. Since 2023, Ohio , Louisiana , Utah , and New York have enacted legislation aimed at protecting minors’ privacy and safety online.

Social Media 107

Social Media Privacy Branding Brand 107

PRSay

JUNE 7, 2023

But the actual work of reporting — and ensuring that public-facing content is accurately and ethically sourced, as well as factually correct — will be the work of humans for some time to come. Emerging AI literacy Across the journalistic and PR landscape, 2023 will be a year of emerging AI literacy.

Journalism 155

Journalism Public Affairs Ethics Technology 155

PRSay

OCTOBER 3, 2022

In the state’s definition, Sephora said, “‘Sale’ includes common, industry-wide technology practices such as cookies, which allow us to provide consumers with more relevant Sephora product recommendations, personalized shopping experiences and ads.”. Illustration credit: kentoh.

Privacy 78

Privacy Data Marketing Retail 78

Bianchi Biz Blog

NOVEMBER 21, 2024

in 2023, driven by strong growth in the second quarter, it is expected to grow moderately, by less than 1% in 2024. However, like media industries worldwide, the French media landscape faces challenges such as declining advertising revenue, digital disruption, and changes in consumer behavior. That always helps, right?

Marketing 78

Marketing Pinterest Radio Instagram 78

The Proactive Report

NOVEMBER 21, 2023

From traditional newspapers to social media snippets, the way your audience consumes news has transcended the limitations of the traditional press. Newspapers Newspapers are a still a critical part of the American news landscape, but they have been hit hard as more and more Americans consume news digitally. Today, half of U.S.

Newspapers 130

Newspapers Social Media Data Consumer 130

PRSay

JUNE 16, 2023

In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI). However, managing social media accounts can be time-consuming, even overwhelming, especially for larger organizations. Technology’s continuous advance is affecting every profession, including public relations.

Technology 146

Technology Crisis Management Social Media Training 146

Konnect Agency

APRIL 20, 2023

billion in 2023. Deinfluencing promotes a more conscious and responsible approach toward consumerism, encouraging followers to make informed decisions about their purchases and prioritize sustainability, ethical practices, and quality over quantity. The industry is projected to be worth $21.1

Trends 52

Trends Marketing Ethics Consumer 52

Wadds Inc.

NOVEMBER 15, 2023

It's underpinned with straight talking for marketing and public relations practitioners as well as managers to operate ethically and effectively and get to grips with issues increasingly defining business success and dominating boardroom agendas.

Brand 98

Brand Branding Ethics International 98

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research. This approach isn’t just good ethics; it’s good business.

Trends 105

Trends YouTube Video Social Media 105

PRSay

DECEMBER 18, 2023

In 2023, “AI has become a huge topic,” said Chris Perry, chair of Weber Shandwick Futures , the communication firm’s research and development lab that seeks to help PR agencies and their clients adapt to the major changes that artificial intelligence is causing. Perry said.

Communications 72

Communications Guidelines Technology Tools 72

Ethical Voices

APRIL 22, 2024

So, in the fall of 2023, my business partner and I made some changes to our agency structure, and I acquired his half of the agency that we’ve been running together for 13 years. What is the most difficult ethical challenge you ever confronted? I’ve had an exciting new title change. So a fun new change in my work world.

Report 91

Report How To Ethics Nonprofit 91

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

Writing 189

Writing Communications Marketing B2B 189

Burrelles Fresh Ideas

FEBRUARY 13, 2024

In 2023, more than 4.89 As per the Sprout Pulse survey 2023 , nearly half (47%) of consumers intend to utilize shopping features within platforms such as Instagram Shops, Facebook Shops, TikTok Shopping, and the like. Looking beyond 2023, many online experiences could become “shoppable.” Building trust is the key.

Social Media 87

Social Media Media Mobile SEO 87

Contently - Strategy

SEPTEMBER 11, 2024

It communicates luxury, creativity, and boldness, engaging consumers emotionally with its exuberant design. Example: Pepsi Goes Big and Bold When Pepsi made the decision to update its logo in 2023, the company eschewed minimalist trends in favor of a big, bold design that’s impossible to ignore.

Trends 52

Trends Marketing Strategy Brand 52

Contently - Strategy

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. Pressure from consumer privacy advocacy groups and regulatory entities is part of the reason why Google is now changing its M.O. Google has reportedly been rolling out this shift for years.

Content Marketing 109

Content Marketing Privacy Marketing Google 109

PR in High Definition

JULY 23, 2024

Both consumers and businesses valued shiny, new objects, but our collective level of overconsumption was unsustainable for both the environment, and our finances. The key takeaway here, is that the second-hand market – and the act of buying preloved items – was once looked down upon.

Apparel 62

Apparel Technology Fashion Reputation 62

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52

Landis PR

SEPTEMBER 3, 2024

For example, in 2023, while the total value of donations to charity increased, the number of donors decreased when compared to 2022. Consumers and employees alike are more inclined to support companies that genuinely commit to social and environmental causes.

Community 52

Community Nonprofit Corporate Financial 52

Contently - Strategy

MARCH 25, 2024

It communicates luxury, creativity, and boldness, engaging consumers emotionally with its exuberant design. Example: Pepsi Goes Big and Bold When Pepsi made the decision to update its logo in 2023, the company eschewed minimalist trends in favor of a big, bold design that’s impossible to ignore.

Trends 52

Trends Strategy Marketing Brand 52

Maxim Behar

APRIL 6, 2023

For businesses this is important, for the consumer or participant in this market as a buyer it is twice as important. We need nothing more than strict and conservative financial discipline from the country and ethical, honest and innovative business from investors and traders. Published in Almanac 2023, in TB Magazine

Government 52

Government Local Film Television 52

5W PR

JANUARY 31, 2024

This is especially effective for consumer technology products. Tech PR teams tailor its messaging and communication strategies to resonate with the preferences and interests of the intended audience, which could include consumers, businesses, investors, or industry professionals.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Doctor Spin

JANUARY 16, 2024

2023, December 11). Information asymmetry negatively impacts performance in goods settings and positively in services settings, while information sharing has stronger favourable effects in consumer markets and is weaker in relationships over 6 years old.” 2023, December 11). 2023, December 11). 3 Information asymmetry.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Burrelles Fresh Ideas

JUNE 6, 2023

To the average consumer, AI likely snuck up like a mysterious, unknown entity. These techniques have helped marketers understand consumer behavior, segment audiences, and personalize marketing campaigns. But, as AI technology advances and evolves even further, knowing how to use it properly (and ethically) becomes even more critical.

Communications 40

Communications Marketing Technology Data 40

Maxim Behar

JANUARY 11, 2024

Especially right now near the end of 2023, it's extremely important to be able to make quick decisions and to take responsibility for them. Like you said we get up, we pick up the phone and I think at that point some of the creativity is over as we consume information, different opinions. What do they all have in common?

Leadership 59

Leadership Social Media Creativity Ethics 59

Maxim Behar

NOVEMBER 15, 2023

However, we try to create real news or tell the truth to the consumers, to the services, to the products, to the projects of our clients. In 2002 I was responsible for coming up with the standard of the country’s business ethics. Many people have asked me what business ethics is. Maxim: There is no good or bad.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Contently - Strategy

OCTOBER 15, 2024

To answer that question, we need to look at the numbers: In 2023, the value of global digital marketing reached $366 billion , and that number is expected to grow at a rate of 13.6% of total revenue spent in 2023. of total revenue spent in 2023. Ethical concerns Let’s be honest — data collection is creepy.

Advertising 73

Advertising Advertising Privacy Data 73

Onclusive

OCTOBER 9, 2023

But here are some of the best takeaways: Mark Zuckerberg ranks number one for the first time in 2023 The Meta CEO jumped up two places to top position on the Onclusive CEO index , pulling ahead of rival Elon Musk. The post Leading US CEOs Media Impact July – September 2023 appeared first on Onclusive.

Media 195

Media Reputation Data Leadership 195

Onclusive

OCTOBER 9, 2023

But here are some of the best takeaways: Mark Zuckerberg ranks number one for the first time in 2023 The Meta CEO jumped up two places to top position on the Onclusive CEO index , pulling ahead of rival Elon Musk. US CEOs accounted for 50% of all media mentions relating to regulation From July to September 2023.

Media 195

Media Reputation Data Leadership 195