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Faces & Markets of PRGN: Ireland – A Dynamic Economy and a Great Place to Do Business

Bianchi Biz Blog

Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day. The sector is stable, with most agencies reporting business and employment growth in 2023, as well as increasing demand for PR services from the corporate world.

Radio 83
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3 Media Relations Opportunities for 2023

Stern + Associates

By now the big changes that have occurred since the days of Walter Cronkite – a 24/7 news cycle, a global and interconnected focus rather than a local one, the reduction of reporting staff by many media organizations in the rush to remain profitable (accelerated in the era of social media platforms) – are well known.

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Faces & Markets of PRGN: France – A Blend of Tradition and Innovation

Bianchi Biz Blog

in 2023, driven by strong growth in the second quarter, it is expected to grow moderately, by less than 1% in 2024. Do not copy-paste the global comms strategy: The media will not pick up info that is not local-relevant. In order to stand out in French media, make sure that you have solid news with – again – local-relevant content.

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How to Build Successful Communications Plans for 2023

Landis PR

Adaptation: In today’s environment, a comms plan made in the headquarters of a developed market must – more than ever – go through local consultants to adapt it to the realities of each country before the plan is applied in several markets. In interviews and support materials, it’s okay to recognize direct and indirect competitors.

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Faces & Markets of PRGN: Malaysia – The Future-Forward and Business Ready Market

Bianchi Biz Blog

Source: Proxyrack , Meltwater and We Are Social’s Digital 2023 Global Overview Report Regulation of the media falls under the purview of the Malaysian Communications and Multimedia Commission (MCMC). Highlight cultural authenticity and respect local customs. Customize marketing strategies to cater to varied preferences and values.

Marketing 101
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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

and Mattel for the 2023 “Barbie” movie. In an Axios article featuring Lisa McKnight, Mattel’s executive vice president and chief brand officer, the analysis highlighted the campaign’s comprehensive strategic approach in achieving its communication goal of being “ubiquitous” during the summer of 2023.

Film 130
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Meet the Media: Jennifer Ramsay, Editor-at-Large at Endeavor Business Media’s Market Moves

Bianchi Biz Blog

I got to write a story on a local stray cat that had been “adopted” by a bed and breakfast. His name was Pip and he won the hearts of visitors and locals. I began in college with an internship at a newspaper local to my school covering local government as well as random features I came across in the area.

Meeting 97