Sword and the Script

JANUARY 2, 2024

In 2023, the 14 th year of publishing, I published 50 blog posts. 3 benchmarks for your B2B marketing budget as a percentage of revenue Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue. Here are the top 10 most-read posts from the last 12 months.

Blogging 112

Blogging Software B2B Survey 112

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It serves both to promote the show and to capitalize on interest in it, but it’s clearly a product of good journalism. Similarly, in the B2B sector, this guest piece by our client Verizon Media is a perfect example of what good sponsored content should look like. . The pros and cons of sponsored content in PR.

Advertising 334

Advertising Advertising B2B SEO 334

Bianchi Biz Blog

DECEMBER 7, 2023

This year, we profiled a number of journalists – old and new – from a wide range of media outlets. Here are 2023’s most viewed Meet the Media profiles: 1. And if you have a suggestion for a future Meet the Media profile, let us know at bianchipr@bianchipr.com. Hannah Lutz, Reporter, Automotive News 2.

Meeting 90

Meeting Automotive Transportation Mobile 90

Sword and the Script

DECEMBER 19, 2023

ChatGPT dominates online discussions ChatGPT has accounted for 25% of the generative AI conversations online over the first six months in 2023, according to Signal AI. Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI.

B2B 105

B2B Survey Pitching Software 105

Sword and the Script

JUNE 20, 2023

So, if you want to earn their attention, or if you are investing money in PR – specifically for media relations – then your company should be active on Twitter too. The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion. Here are some of the journalism statistics worth considering.

Twitter 125

Twitter Survey Journalism Social Media 125

Landis PR

MARCH 20, 2023

Photo courtesy of Pixabay The highly anticipated Muck Rack 2023 State of Journalism Report , which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

PRSay

NOVEMBER 20, 2024

So-called “news deserts” rose to 206 this year from 204 in 2023. Despite the demand for local news, news deserts “are counties with no newspaper, no digital-only news site, no ethic media, and no public radio,” Franklin said. Nearly 54 million Americans now live in counties that have limited or no access to local news, Medill finds.

Local 139

Local Newspapers Journalism Radio 139

Bianchi Biz Blog

AUGUST 31, 2023

You might also be interested in: Meet the Media: Mary Gannon, Editor-in-Chief of Fluid Power World & Senior Editor at Design World 5 CES 2024 Mistakes Mobility Tech & Automotive Suppliers Need to Avoid Meet the Media: Jason Cannon, Chief Editor of Commercial Carrier Journal The post Top Trucking & Off-Highway Podcasts of 2023 for Suppliers (..)

Transportation 88

Transportation Automotive Mobile Interviews 88

Bianchi Biz Blog

JANUARY 8, 2024

How long have you been in journalism and how did you get started? I got a communications degree from the University of North Georgia, with a concentration in multimedia journalism. His name was Pip and he won the hearts of visitors and locals. It was even heated! I’ve been a journalist for just over four years now.

Meeting 99

Meeting Energy Local Media 99

Burrelles Fresh Ideas

APRIL 2, 2024

7 Reasons Traditional Media is Still Relevant in PR 1. Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). These insights form the foundation for our infographic – a must-see for any PR pro! first appeared on Burrelles.

Media 103

Media Print Radio Newspapers 103

Sword and the Script

JUNE 6, 2023

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). Staffbase, which provides an internal comms platform published release notes detailing product enhancements for Q2 2023. Investor relations platform plans to add generative AI. acquired in February of 2023.

Survey 143

Survey Software B2B Pitching 143

Bianchi Biz Blog

AUGUST 7, 2023

I’m the Chief Editor of Commercial Carrier Journal (CCJ). How long have you been in journalism and how did you get started? My route to journalism was unconventional. CCJ has been the preeminent publication for trucking fleet managers and executives for more than 112 years. Metro weekly newspaper that no longer exists.

Journalism 79

Journalism Meeting Newspapers Media 79

Sword and the Script

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

Writing 189

Writing Communications Marketing B2B 189

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media.

Training 195

Training Media Training Crisis Communications Reputation 195

Stern + Associates

JANUARY 29, 2024

It seems like the story of “traditional media is dying” has been a meme ever since the beginning of the internet. Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. But it’s hard to deny that recently a lot has been changing.

Strategy 106

Strategy Publicity Media Video 106

Onclusive

SEPTEMBER 13, 2023

As PR, communications, and media relations professionals, following up with journalists is an essential practice but doing it effectively to ensure your press release gains the attention it deserv es (while trying to not pester journalists) is a difficult skill to master.

How To 195

How To Resources Pitching Tools 195

Solo PR Pro

JANUARY 3, 2023

Hello 2023! 5 Tips for Working with the Media in 2022. Journalism has changed a lot over the last few years, but you don't have to feel left behind. Media relations remain an important part of the PR world. What topics would you like to see us cover on the blog in 2023? One thing that hasn't changed?

Blogging 91

Blogging Small Business Tools Journalism 91

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

Bianchi Biz Blog

SEPTEMBER 11, 2023

How long have you been in journalism and how did you get started? My teachers would often comment on my writing, and that boost of confidence along with a love of storytelling led me to journalism. I appreciate when the proof or the problem or solution is echoed by a real person who has first-hand experience.

Meeting 106

Meeting Media Travel Journalism 106

Bianchi Biz Blog

JUNE 17, 2024

I’ve only been involved with the site since mid December 2023, but the most fun story I’ve taken part in is a video interview on the show floor of Automate in Chicago. How long have you been in journalism and how did you get started? Then I transitioned into the B2B journalism world at TechTarget from 2016-2023.

Meeting 52

Meeting Sports Trade Shows Journalism 52

Bianchi Biz Blog

JUNE 19, 2023

How long have you been in journalism and how did you get started? I’ve been in journalism for 22 years. My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland.

Transportation 94

Transportation Meeting Media Newspapers 94

Bianchi Biz Blog

OCTOBER 24, 2022

We plan on turning this series into a podcast in 2023, and that is something I am really excited about. Our Commercial Vehicle Group also won editorial excellence awards for investigative journalism, a technology article on hydrogen trucks, and editorial use of data. How long have you been in journalism and how did you get started?

Meeting 60

Meeting Automotive Transportation Media 60

Bianchi Biz Blog

JULY 25, 2022

As noted I enjoy the educational side of journalism. How long have you been in journalism and how did you get started? I’ve been involved in journalism for the past 16 years and got started completely by accident. You can follow Lauren & Work Truck magazine on social media here: LinkedIn – Lauren Fletcher.

Meeting 93

Meeting Media Journalism Education 93

Bianchi Biz Blog

MAY 20, 2024

For over a decade, I was the editor-in-chief of AutoblogGreen and as of fall 2023, I became the editor-in-chief of the Automotive Engineering magazine published by SAE Media. How long have you been in journalism and how did you get started? I write with a focus on electric vehicles and other alternative powertrains.

Automotive 92

Automotive Engineering Meeting Media 92

Bianchi Biz Blog

JULY 10, 2023

No offense to those in that arena, but I think we have an overabundance of journalism aimed at investors or B2B audiences; I don’t think we have enough for the people who aren’t ready for all the changes coming their way soon, like EV charging or subscription features.

Meeting 84

Meeting Report Automotive Media 84

Bianchi Biz Blog

APRIL 3, 2023

How long have you been in journalism and how did you get started? I began my journalism career in 2014 as an intern at Automotive News. Every good story must have tension, conflict or some sort of ‘a-ha’ factor. My editor often reminds me to ask myself when sorting through so many pitches: what problem does this solve?

Automotive 78

Automotive Meeting Report Insurance 78

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more.

Agency 89

Agency Energy Crisis Management Industry 89

Bianchi Biz Blog

OCTOBER 11, 2022

How long have you been in journalism and how did you get started? I have been in journalism since I graduated from Southern Illinois University in 2018. You might also be interested in: Countdown to CES 2023: Top 7 PR Lessons for Mobility and Automotive Suppliers. Meet the Media: Scotty Reiss, Founder of A Girls Guide to Cars.

Automotive 63

Automotive Meeting Media Journalism 63

Bianchi Biz Blog

MARCH 6, 2023

How long have you been in journalism and how did you get started? I started at Autoline, then moved to AutoGuide.com, did a couple years at CNET Cars (née Roadshow) and now I’ve been at the Wrecked Media Group/EV Pulse for just shy of a year. I have a bachelor’s degree in journalism with a minor in political science.

Meeting 78

Meeting Automotive Media YouTube 78

Doctor Spin

DECEMBER 21, 2023

How long should a media kit be? Can a media kit be one page? How do you prepare a media kit? Why make a media kit? What is an influencer media kit? PR Resource: Journalism vs PR What is a media kit? 2023, October 6). 2023, October 6). PR Resource: Journalism vs PR To spin or not to spin.

Media 52

Media Wikipedia Product Launch Journalism 52

Bianchi Biz Blog

AUGUST 8, 2022

How long have you been in journalism and how did you get started? Finding common media ground between us is challenging, but she is very patient with my choices. :). You might also be interested in: Meet the Media: Lauren Fletcher, Executive Editor at Work Truck Magazine. Bianchi PR’s Meet the Media Recap.

Technology 94

Technology Meeting Media Analytics 94

Communications Conversations

OCTOBER 19, 2022

What’s more, 20% said they have never heard of the Wall Street Journal, and 37% have never heard of Bloomberg. We already knew Gen Z had different media consumption habits than older generations, but these stats are pretty shocking–and damning for MSM. The post 9 social media stats that might surprise you (with context!)

Social Media 68

Social Media Media Video Facebook 68

Bianchi Biz Blog

AUGUST 17, 2023

With CES returning to full, in-person form in 2023 after emerging from its pandemic-impacted virtual and hybrid format, the show is on solid footing to dominate the news once again in 2024. It’s exciting to think about being featured on a tech segment on CNN or landing feature coverage in The Wall Street Journal , Wired or Automotive News.

Automotive 77

Automotive Mobile Technology Resources 77

Burrelles Fresh Ideas

JUNE 27, 2023

Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies. Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Prowly

JUNE 27, 2024

The New York Times The Daily Mail Group CNN MTV Huff Post Buzzfeed TIME Forbes The Washington Post Men’s Health Women’s Health VOGUE Top 12 media outlets to cover your news The New York Times With a market worth of over $6 billion, The New York Times is one of the biggest media outlets in the world and is renowned for its cutting-edge journalism.

Fashion 104

Fashion Media Television Newspapers 104

Bianchi Biz Blog

JUNE 21, 2022

Wilson award for business journalism. How long have you been in journalism and how did you get started? My foray into journalism began by writing “letters to the editor” to several trucking trade pubs. You might also be interested in: Meet the Media: Jason Morgan, Content Director for Fleet Equipment.

Meeting 87

Meeting Media Chemicals Radio 87

Doctor Spin

DECEMBER 4, 2023

Source: Digital Journalism 1 Ling, R. Digital Journalism , 8, 596 – … Continue reading When media content is influenced by biases—such as confirmation bias, sensationalism, or media logic—it tends to favour certain narratives or perspectives, often at the expense of a balanced and comprehensive view. Oxford Reference.

Media 52

Media eBook Viral Construction 52