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The Business Wire Global MediaRelations Team shares ten trends that will impact journalists and PR professionals in 2023 and beyond. As we tackle these issues, the question of what the future holds for the news and communications industries arises.
Staying ahead of the mediarelations curve is strategic and necessary for effective communication. Business Wire’s MediaRelations Team has meticulously observed trends throughout 2023 that have made an impact on the mediarelations world.
What were 2023’s news and public relations hot topics? Our top-viewed Business Wire Blog posts last year covered AI, annual trends and predictions, expert tips for crafting attention-grabbing headlines, leveraging joint press releases, using social media to effectively share news, and strengthening international mediarelations.
The question is what are the solutions to these challenges and – more ambitiously – what are the inherent opportunities of the transformed media landscape? This leads us to our top 3 mediarelations opportunities for 2023. With editors wanting more and more content in 2023, we’ll be there with your unique point of view.
A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say mediarelations is getting harder.
As 2023 quickly approaches, communications professionals continue to plan for what the new year holds in store. As mediarelations professionals, the least we can do is ease their burden. According to Cision’s 2022 Global State of the Media Report , nearly half of all journalists receive up to 50 story pitches per week.
As senior director of communications, a role he started in 2023, he oversees the team’s baseball information, mediarelations, social media, photography and broadcasting efforts. If the media goes, then we go. What impact does this trend have on your mediarelations efforts?
In a webinar with Black PR Wire , The State of Black Media2023 , a panel of media experts and professionals, moderated by Traci Cloyd , shared their candid and powerful insights on Black media in America today.
In 2023, the 14 th year of publishing, I published 50 blog posts. 3 benchmarks for your B2B marketing budget as a percentage of revenue Several credible studies conducted in 2023 put the average benchmark for B2B marketing budgets at about 10% of revenue. Here are the top 10 most-read posts from the last 12 months.
The sector is stable, with most agencies reporting business and employment growth in 2023, as well as increasing demand for PR services from the corporate world. The most popular social media channels in Ireland YouTube : 4.02 million users in 2023 LinkedIn : 2.70 million “members” in 2023 Facebook : 2.50
As the year comes to an end, we’re taking a look at our most viewed blog posts in 2023. As we focus primarily on automotive and mobility public relations, we identified a few trends among what our visitors saw as our most popular posts. Automotive & Tech Suppliers Abound at CES 2023 2. What Do Journalists Want?
After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. And it appears the 2023 version, slated for Jan. 3-8, 2023, in Las Vegas, may maintain that status. million square feet of exhibit space.
CES 2023 will be one of the most competitive trade shows we’ve seen in our 30 years of doing business-to-business public relations. Opportunity: If you cannot secure the booth or product demonstration space you seek, there are still ways to leverage mediarelations at CES. in person and 40.1K digitally).
In honor of Hispanic/Latinx Heritage Month (September 15 - October 15), Business Wire and their LatinoWire media partner Impremedia, are hosting a panel discussion on The Latinx Media Landscape in 2023.
The stakes are particularly high – a 2023 study by Deloitte found that fintech companies lose an average of 20% of their market value during major crises, with recovery times ranging from 6-18 months. Managing MediaRelations During a Crisis When negative coverage hits, your response strategy makes all the difference.
With only a few weeks left in the year, one thing is a certainty: 2023 has not been a very good year for old-timers, especially on the political and sports scenes.
trillion dollars as of 2023, showcasing changes in how consumers make purchases. From organic cat food to AI-powered gym equipment, pet care, fitness, and home maintenance brands leverage wellness trends to gain trust, loyalty, and media attention. The global wellness industry, shaped by the pandemic, was valued at 5.6
ChatGPT dominates online discussions ChatGPT has accounted for 25% of the generative AI conversations online over the first six months in 2023, according to Signal AI. Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI.
2023 has been one of those “best of times, worst of times” periods for PR. The arrival of generative AI has taken productivity to a new level for many, reinventing the role as one that engages in more high-level mediarelations and campaign focus, and less tedious administrative gruntwork.
This year, we profiled a number of journalists – old and new – from a wide range of media outlets. Here are 2023’s most viewed Meet the Media profiles: 1. And if you have a suggestion for a future Meet the Media profile, let us know at bianchipr@bianchipr.com. Hannah Lutz, Reporter, Automotive News 2.
Those words sum up the climate of 2022 and early 2023. This will remain true, especially as mistrust and uncertainty (around companies, sectors, leadership, the media, influencers, products, the economy and so on) run rampant. With that in mind, we asked SHIFT leadership and client advisors what they’re keeping top for clients in 2023.
This summary is provided by IPR based on the original study by Muck Rack Muck Rack analyzed the state of journalism in 2023. Key findings include: — Journalists’ top concerns were disinformation (50%), … Continue reading The State of Journalism 2023 → A survey of 2,226 journalists based in the U.S.,
Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles.
As another year draws to a close and brands look ahead to 2024, what marketing and public relations advice can help guide us as we make plans? 49% of marketers say they feel “more optimistic” about the U.S. economy, up from 30.1%
Review a journalist’s recent articles, social media presence, and stated interests before making contact. According to Muck Rack’s State of Journalism 2023 report, 94% of journalists say they prefer email pitches tailored to their specific beat. Keep initial outreach brief and focused.
Insights for organisations and mediarelations practitioners from the Ofcom News consumption in the UK: 2024 report. The changing nature of news consumption has been evident over the past 20 years, but that does not make the Ofcom News consumption in the UK: 2024 report any less challenging for mediarelations practitioners.
So, if you want to earn their attention, or if you are investing money in PR – specifically for mediarelations – then your company should be active on Twitter too. The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion. This is audience identification 101.
Hannah Lutz, Reporter at Automotive News Ryan Gehm, Editor-in-chief at Truck & Off-Highway Engineering Molly Boigon, Tech and Innovation Reporter at Automotive News Karn Dhingra, Reporter at Automotive News Alan Adler, Midwest Bureau Chief for FreightWaves Michael Freeze, Features Editor at Transport Topics Patrick George, Freelance Reporter & (..)
It’s that time of year again, time to start thinking about your company’s plans for CES 2023, which is primed for a big comeback this year. 5-8, 2023, with Media Days Jan. Pre-pandemic, CES had 4,400 exhibitors vying for space, visitors and the attention of 6,500 media. Taking place Jan.
To succeed, you’ll need to plan your event in a manner that makes it engaging and memorable, allowing you to […] The post 5 tips to help you hold a successful press event in 2023 appeared first on Agility PR Solutions.
Crenshaw Communications, a Mod Op company was recently recognized by the New York Chapter of the Public Relations Society of America (PRSA) and the Ragan PR Daily Awards for the agency’s work with sales tech provider Chili Piper.The campaign went beyond day-to-day product PR to recognize Chili Piper’s extraordinary work for Ukrainian refugees.
The chatbot in the room It’s hard to have a discussion about disruptive technology in 2023 without touching on generative AI tools like ChatGPT. Reading that in 2009 — when it was published — might have led you to believe that mediarelations was no more. in the business world, and particularly in Silicon Valley.”
Last week, two SHIFTers were among the thousands of attendees at the blockchain world’s marquee event: Consensus 2023, a web3 marketing frenzy. Held in downtown Austin for the second year in a row and put on by the media outlet CoinDesk, this year’s event was markedly different from last year’s in a few ways.
Craig Cole, Senior Editor at EV Pulse Doug Newcomb, Freelance Automotive Journalist Jerry Hirsch, Technology and Innovation Editor at Automotive News Andrew Schunk, Reporter at Rubber News Chris Clonts, Senior Editor, Automotive & Electronic Technology, SAE Media Group Bob Gritzinger, Editor-in-Chief, Media Sites at WardsAuto & Principal Analyst—Advanced (..)
One of the strongest marketing tools at a law firm’s disposal is a strategic mediarelations program. Earned media remains one of the most highly valued components of the traditional PESO model and can be a powerful addition to a law firm’s new business efforts. That’s because law firms are virtual content creation machines.
Following a survey within the Public Relations Global Network to break down perceptions and trends on earned media, Justin Liggin is covering the key findings from the report and the impact of earned media transformation in this post. Read more!
In March of 2023, it added generative AI to its software. The free version has a waitlist and will be available “starting on March 31, 2023” according to a press release. In other words, the evidence suggests they know what they are doing. You can sign up for the waitlist and see the pricing details here.
Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). Staffbase, which provides an internal comms platform published release notes detailing product enhancements for Q2 2023. Investor relations platform plans to add generative AI. acquired in February of 2023.
According to show officials, the 2023 event has garnered strong support from Ford, GM and Stellantis – with all three committed to participating with their full brand portfolio. Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept. 13 – Thursday, Sept. The show opens to the public Saturday, Sept.
You might also be interested in: Meet the Media: Mary Gannon, Editor-in-Chief of Fluid Power World & Senior Editor at Design World 5 CES 2024 Mistakes Mobility Tech & Automotive Suppliers Need to Avoid Meet the Media: Jason Cannon, Chief Editor of Commercial Carrier Journal The post Top Trucking & Off-Highway Podcasts of 2023 for Suppliers (..)
in 2023, driven by strong growth in the second quarter, it is expected to grow moderately, by less than 1% in 2024. The most popular social media channels in France* Facebook : 73.3% Despite declining popularity, especially among younger generations, Facebook was the most popular application in 2023. WhatsApp : 59.8%
Cision's 14th annual State of the Media report surveyed more than 3,100 journalists to measure the current perceptions of media, the economic pressures impacting newsrooms and more. Alison Bailin is sharing interesting findings from the report in her latest blog post.
Earlier, there were distinct lines between paid and earned media, but lately, the two have been merging within PR programs in an integrated strategy. In a study by USC Center for Public Relations 64% of PR professionals predict that by 2023, the average consumer will not be able to distinguish between news articles and sponsored content.
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