2023 Media Relations Print 
ImPRessions - Crenshaw Communications
JULY 10, 2023
The chatbot in the room It’s hard to have a discussion about disruptive technology in 2023 without touching on generative AI tools like ChatGPT. Much of the fear and speculation around generative AI and the PR industry reminds me of conversations we had a decade-plus ago about social media and PR.
Wadds Inc.
JANUARY 26, 2023
If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. The future of media relations is not what it seems. Many public relations practitioners start their career working with the media.
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Presspage
APRIL 4, 2023
Messages that once followed a predictable route from the press release, to a journalist, to print publication are now being spread instantly through multiple -mostly digital- channels. Amsterdam, 4 April 2023. To maintain a level playing field, IR departments need to embrace more robust technology.
Stern + Associates
JANUARY 29, 2024
It seems like the story of “traditional media is dying” has been a meme ever since the beginning of the internet. Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. But it’s hard to deny that recently a lot has been changing.
Burrelles Fresh Ideas
JANUARY 9, 2024
Here are some (but not all) updates, improvements, and additions we launched in 2023 to help you and your PR team succeed in 2024. Conclusion Despite the many changes, the qualities or traits defining good media relations have remained the same. If one thing is certain, technology and the media will continue to change.
Sword and the Script
APRIL 2, 2024
The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” Users can track and share media mentions on the go. Measurement templates. Reddit data.
Burrelles Fresh Ideas
MARCH 5, 2024
Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.
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