Burrelles Fresh Ideas

JANUARY 9, 2024

Here are some (but not all) updates, improvements, and additions we launched in 2023 to help you and your PR team succeed in 2024. Conclusion Despite the many changes, the qualities or traits defining good media relations have remained the same. If one thing is certain, technology and the media will continue to change.

Pitching 96

Pitching Print Measurement Report 96

Stern + Associates

JANUARY 29, 2024

It seems like the story of “traditional media is dying” has been a meme ever since the beginning of the internet. Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. But it’s hard to deny that recently a lot has been changing.

Strategy 106

Strategy Publicity Media Video 106

Presspage

APRIL 4, 2023

Messages that once followed a predictable route from the press release, to a journalist, to print publication are now being spread instantly through multiple -mostly digital- channels. Amsterdam, 4 April 2023. To maintain a level playing field, IR departments need to embrace more robust technology.

Corporate 78

Corporate Print Financial Web 78

Prohibition

MAY 13, 2022

From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. What is media coverage? How to secure media coverage through outreach. Media relationships. Build brand awareness.

Print 112

Print Trends Agency Media Relations 112

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

Burrelles Fresh Ideas

AUGUST 2, 2023

Despite the growing popularity of streaming services, cable and broadcast television still dominate TV viewing time in the US, comprising 53% of the overall viewership as of May 2023, as depicted in the chart below. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 75

Radio Television Media Local 75

Burrelles Fresh Ideas

JULY 17, 2023

Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them. Media usage and overload We stopped having to search out the news about 10 years ago; it finds us wherever we are. first appeared on Burrelles.

Pitching 54

Pitching Media Media Relations Writing 54

Bianchi Biz Blog

OCTOBER 24, 2022

FleetOwner , part of Endeavor Business Media’s Commercial Vehicle Group, which serves commercial truck fleet executives and operations managers. As chief editor, I lead all FleetOwner’s content planning efforts for both print and digital. Countdown to CES 2023: Top 7 PR Lessons for Mobility and Automotive Suppliers.

Meeting 60

Meeting Automotive Transportation Media 60

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Bianchi PR’s Meet the Media Recap.

Meeting 93

Meeting Media Journalism Education 93

Doctor Spin

DECEMBER 21, 2023

Pro tip: In our wired world, media kits can easily be prepared in multiple languages, especially for organisations targeting an international audience. How long should a media kit be? Using a webpage (perhaps with several linked sub-pages) makes the issue of delivering a brief media kit irrelevant. 2023, October 6).

Media 52

Media Wikipedia Product Launch Journalism 52

Bianchi Biz Blog

AUGUST 22, 2024

Conversely, the readership of printed newspapers has seen a sharp decline, dropping to 22% in 2023. Social media sees 82% usage, with younger audiences favoring platforms like YouTube and Instagram. Internet engagement is rising, with 89.1% of Italians online, closely matching smartphone usage. of Italians.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Buzzstream

DECEMBER 13, 2023

In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. I joined BuzzStream as Director of Content Marketing in November of 2023. Or a food journalist for print media. PRWeb is the cheaper alternative to PR Newswire.

Digital PR 62

Digital PR Tools Google Pitching 62

Bianchi Biz Blog

JUNE 21, 2022

I test drive new equipment offerings in print and video formats. You might also be interested in: Meet the Media: Jason Morgan, Content Director for Fleet Equipment. Six Things Vehicle Technology and Mobility Suppliers Should Do Now to Rock PR at CES 2023. Meet the Media: Sara Jensen, Technical Editor at Power & Motion.

Meeting 87

Meeting Media Chemicals Radio 87

PRSay

NOVEMBER 12, 2024

As a result, the number of news-desert counties rose to 208 this year from 204 in 2023. However, that gain includes 30 newspapers that converted from print to digital. During the past 12 months, U.S. newspapers closed at a rate of nearly two and a half per week. The number of counties with only one news source increased to 1,563.

Newspapers 148

Newspapers Local Print Journalism 148