2023 Pitching Print 
Sword and the Script
AUGUST 1, 2023
First is the new “PR Assistant” which will allow “PR professionals to draft press releases and personalize pitches.” PRophet generative AI p ersonalizes multiple pitches PRophet announced two new features based on its generative AI capabilities (Taylor). Those pitches are limited to 200 words or less. Fair enough.
Wadds Inc.
JANUARY 26, 2023
Businesses accounted for less than one percent of editorial coverage on the internet in 2023 according to Trust Insights. The response rate to media pitches is less than three percent according to the latest Propel Media Barometer analysis of 500,000 pitches. Editorial teams run hot and lean.
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Sword and the Script
APRIL 2, 2024
However, I learned a lot about reporters and pitching in that capacity. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” It was a very humbling experience. Reddit data.
Prowly
SEPTEMBER 18, 2024
Our respondents said that the use of sales metrics in PR measurement has increased from 13% in 2023 to 19% in 2024. The use of regular email services for pitches has significantly declined, dropping from 74% in 2022 to 50% in 2024. PR measurement is on the rise, with 75% of professionals now tracking their efforts, up from 69% in 2023.
Burrelles Fresh Ideas
JANUARY 9, 2024
Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. Here are some (but not all) updates, improvements, and additions we launched in 2023 to help you and your PR team succeed in 2024.
Burrelles Fresh Ideas
JULY 17, 2023
Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them. Journalists already have to juggle and master information management – especially when you consider that many are receiving over 100 pitches a day. Watch word counts.
Prohibition
MAY 13, 2022
From traditional consumer coverage, print to digital and even broadcast coverage – it is all a really powerful way to build brand awareness, present key messages and generate sales for your company. How to pitch to journalists . What is media coverage? And any good agency will advise as to what is achievable for you.
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