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The firm’s newly released research report, 2023 Exhibitor Data: Research Findings, from survey research conducted by A2Z Events, presents […] The post What’s in store for tradeshow and event marketers in 2023? New research takes a deep dive appeared first on Agility PR Solutions.
After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. And it appears the 2023 version, slated for Jan. 3-8, 2023, in Las Vegas, may maintain that status. Looking at the numbers.
CES 2023 will be one of the most competitive tradeshows we’ve seen in our 30 years of doing business-to-business public relations. You might also be interested in: CES 2023: The Top 5 Mistakes Mobility Tech & Automotive Suppliers Need to Avoid.
Tradeshows, in all their schmoozy glory, were major casualties. CES (Consumer Electronics Show), the world’s biggest tradeshow, is making a heady comeback, complete with giant exhibit floors and all the glitz and glamour that Las Vegas can muster. Now, every moment on the show floor needs to count.
With events and conferences making a full-force comeback, there’s no denying that the tradeshow landscape has undergone significant changes post-COVID. Now, virtual buyer meetings, typically handled pre-show, have shifted the importance away from an in-booth buyer meeting aimed at introducing the brand and product.
Organized by the Specialty Food Association, the Fancy Food Show, is a highly anticipated tradeshow that brings together specialty food companies, buyers, and media outlets. Cause-Related Food Options The Summer Fancy Food Show2023 concluded with a generous donation of over 94,000 pounds of specialty food to City Harvest.
After another pandemic-impacted CES in 2022 that upended plans and turned the show into a half-virtual event, the show is primed for a big in-person comeback in 2023. But as the show grows, so does the competition. Re-imagined Detroit Auto Show Offers Auto Suppliers Opportunities to Showcase Their Technologies.
Here’s what transportation reporter Joann Muller of Axios wrote about CES 2024: “In many ways, CES has replaced traditional auto shows as the preferred venue to showcase futuristic vehicle concepts and technologies.
If all your employees feel empowered to collect funny stories or photos from that tradeshow and send them to the content team, you have engaged a content creation team of many. Start small and pick a few channels to nurture. Do not let creating content become a chore.
Consumer expos, industry tradeshows, and product sampling all had to make massive pivots in order to survive. Fortunately, nothing has replaced the third-party cookie yet and Google recently announced that this transition is being postponed to 2023.
A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). And it’s not just public relations.
The beauty industry is ever evolving, and Adit Live, independent beauty’s leading tradeshow for brands and retailers (and a client 5W is proud to partner with) is all about introducing innovative products and rising trends that capture the attention of beauty enthusiasts everywhere.
The 2023 North American International Toy Fair is a highly anticipated event in the toy industry. This tradeshow, held annually in New York City, showcases the latest trends, innovations, and upcoming releases in the toy and game industry.
This would be the perfect time to align with your PR and marketing agency partners that have significant experience with tradeshows, especially with CES. When you have your answers, and your messaging and objectives have been defined, you can start creating your public relations, advertising and social media strategies.
One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B tradeshows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.
I’ve only been involved with the site since mid December 2023, but the most fun story I’ve taken part in is a video interview on the show floor of Automate in Chicago. Then I transitioned into the B2B journalism world at TechTarget from 2016-2023. I joined Robotics 24/7 as its Editorial Director in December 2023.
I’m proud of the work our team at Transport Topics has done in tradeshow coverage. It’s an instance of history not repeating itself, but definitely rhyming. A space to watch, for sure. What story or stories are you most proud of? First, I get the chance to speak with industry insiders.
That’s how PR and marketing executives describe trying to conduct media relations at what is arguably the world’s largest and most important tradeshow – CES ®. Exhausting. Career-making or breaking. billion To see the CES 2024 audited data, click here.
It’s time to start thinking, if you haven’t already, about what’s in store for 2023. Don’t ask about tradeshows they plan to attend — that comes later,” she advises. The new year is right around the corner, and, of course, you know what that means. Susan advises PR pros to think macro, not micro.
Event PR: Manages public relations for tech-related events, conferences, and tradeshows to maximize exposure and engagement. Event Management Organize and promote events, such as conferences, webinars, and tradeshows, to showcase the company’s innovations and provide networking opportunities.
An exciting part of being at The Hoffman Agency is that at any level — from junior to senior — you’ll have opportunities to attend tradeshows and events, from the niche to the grand scale. The Metaverse & Beyond panel discussion at London Tech Week 2023 Any tips for how to make the most out of time spent there?
And the entire new West Hall (which increased show footprint by 40% by adding 600,000 square feet of exhibit space and 150,000 square feet of meeting space to the Las Vegas Convention Center) was sold out to vehicle technology exhibitors, with an automotive exhibit overflow spilling out into a section of LVCC’s expansive North Hall.
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