Contently - Strategy

SEPTEMBER 30, 2024

From disinformation to privacy violations and incitements to violence, social media’s vast influence has prompted significant legal scrutiny and regulatory responses — which is why it’s important to stay informed on social media laws and how they impact your marketing. Supreme Court guidance is pivotal but unsettled The U.S.

Social Media 107

Social Media Privacy Branding Brand 107

5W PR

OCTOBER 22, 2024

The Power of Native Content and Boosting Native advertising continues to prove its value, but boosting can take campaigns to the next level. With the ongoing challenge of signal loss and privacy changes, marketers are racing to adapt to a new system.

Retail 78

Retail Privacy Advertising Advertising 78

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 211

Writing Communications Marketing B2B 211

Stern + Associates

JANUARY 22, 2025

Few could predict the speed with which generative AI evolved in 2024, surprising even top global experts. In this episode: Mark gives us some takeaways from 2024 in tech, including what surprised him. Interested in partnering with us or advertising on the show? Could we see similar explosive capability growth in 2025?

Privacy 62

Privacy Meeting Groups International 62

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth. Heading into 2023, here are some developments we should expect: CTV advertising pie getting bigger – will it overtake mobile? In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets.

Retail 170

Retail Branding Brand Advertising 170

Contently - Strategy

JUNE 13, 2024

In mid-May 2024, OpenAI announced its new search product, GPT-4o, which introduces new audio capabilities to facilitate real-time voice conversations with the chatbot. If this happens, marketers would need to find new ways to advertise, such as sponsored content within AI responses or paying for prominent placement.

SEO 52

SEO Google Privacy Engineering 52

Mindful Marketing

DECEMBER 14, 2018

Some predict sales of over $22 billion by 2024, driven by top competitors like 23andMe, AncestryDNA, Family Tree DNA, MyHeritage DNA, and Living DNA. Autosomal tests appear to be the most popular of the three, as they’re the ones we most often see advertised, with consumer-friendly price points between $49 and $99.

Policies 71

Policies Government Data Insurance 71