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Helsinki, Finland – Growth Path Ahead

Landis PR

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% Inflation is expected to fall below 1% in 2024, strengthening purchasing power.

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How to Know if an Influencer Makes Sense for your Brand?

Critical Mention

billion by 2024. But influencers, unlike celebrities, are valued for their expertise and it is for this reason that an influencer’s brand must match yours. It is important to go through and analyze an influencer’s content to know if it can be paired with your brand or product. billion in 2019 to USD 22.3 Engagement.

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Farewell, Burrelles [PR Tech Sum 56]

Sword and the Script

looking for mentions of brands, cutting them out, tagging them and mailing them to clients like our office. Yet it’s still a bit of a shock to us that have been around the PR world for a while, especially since it’s the second significant brand in PR to come to an end so far in 2024. Indeed, they do. This is the end of an era.

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How to Turn Unlinked Brand Mentions into Backlinks

Buzzstream

Brand mentions are great. At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. Unlinked mentions can bring direct traffic to your site, but they’re more like billboards or radio ads. Smaller brands might only get 2-3 unlinked mentions per year.

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Social Media Accessibility: How Accessibility Helps Engagement

Burrelles Fresh Ideas

Global Accessibility Awareness Day (GAAD) is Thursday, May 16, 2024. They can also be beneficial for podcasts or radio shows to boost SEO. Here are some best practices for writing your social media content in plain language: Choose active voice rather than passive. Write unique alt text for each image.

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Content Marketing for Financial Institutions: 5 Examples of Content Done Well

Contently - Strategy

Flashier B2C brands often muscle their way to the center of the marketing stage, showing off products and services that people love shopping for. After all, the actual content of bank marketing stays largely the same from institution to institution—there are finite ways to approach writing about, say, a checking account or a credit card.

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What is Digital PR? Read Before Starting Your First Campaign

Buzzstream

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Product Creation. Animations.