Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

Stern + Associates

NOVEMBER 13, 2023

As we head into 2024, communications professionals are taking stock of what’s changed and what they’ve learned in the past year. So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? Here are some of our thoughts from this year.

Trends 139

Trends Communications Conference Leadership 139

Garrett Public Relations

DECEMBER 7, 2023

As another year draws to a close and brands look ahead to 2024, what marketing and public relations advice can help guide us as we make plans? 49% of marketers say they feel “more optimistic” about the U.S. economy, up from 30.1% 49% of marketers say they feel “more optimistic” about the U.S. economy, up from 30.1%

Marketing 214

Marketing Brand Branding Publicity 214

PRSay

OCTOBER 17, 2024

“Whatever we can do to reflect consumer behavior is where we have the most success” in marketing, said Prince, Taco Bell’s director of brand communications and PR. 17, broadcast from PRSA’s ICON 2024 in Anaheim, Calif. Being able to show up like a consumer that’s reflective of your audience is key.” Watch the full episode here. [

Energy 73

Energy Consumer Social Media Leadership 73

Sword and the Script

JANUARY 21, 2025

pic.twitter.com/ImQtmiYRXn Frank Strong (@Frank_Strong) August 2, 2024 The survey did not provide a sample quantity. There are also, generally speaking, traditional gaps in a communicators skill set, such as math, which hurts our credibility with executive leadership. Source: PRSA/SmartBrief survey 7/31/24.

Google 157

Google Course Survey YouTube 157

PRSay

OCTOBER 15, 2024

Porter is executive vice president of corporate communications for INLIVIAN: Housing Redefined , an affordable housing authority and developer in Charlotte, N.C. 15, she was the guest for Strategies & Tactics Live , PRSA’s monthly series on LinkedIn, broadcast this time from PRSA’s ICON 2024 conference in Anaheim, Calif.

Company 67

Company Employee Internal International 67

PRSay

FEBRUARY 2, 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. Proving PR’s value in a business’s bottom line has never been more critical, considering company budgets remain tight in 2024. Here are a few predictions that PR pros should take note of as we enter February.

Trends 186

Trends Video B2C Measurement 186

PRSay

OCTOBER 30, 2024

From entertainment to financial services, she has been at the forefront of high-profile communications, crafting influencer strategies that lead to impactful coverage and outcomes. Here, Dye-Anderson, a speaker at PRSSA’s ICON 2024 in Anaheim, Calif., That’s a trend I see continuing to happen in 2025.

Trends 60

Trends Print Social Media Reputation 60

PRSay

JUNE 14, 2024

By visibly supporting the Black community, companies can: Demonstrate leadership. Employees, particularly those from marginalized communities, are more likely to feel valued and engaged when they see their company actively supporting DEI efforts. Brands play a pivotal role in this effort. Enhance employee engagement.

Community 144

Community Employee Groups System 144

PRSay

NOVEMBER 15, 2024

Before his keynote address at PRSA’s ICON 2024 on Oct. Jim Cowsert/Grapevine Photo ] The post ICON 2024 Q&A: ABC’s Gio Benitez on What He Needs From PR Professionals first appeared on PRsay. 15 in Anaheim, Calif., Morning TV news shows blend hard news, entertainment and lifestyle content.

Television 67

Television Transportation Trends Pitching 67

Stern + Associates

MARCH 27, 2024

TIME Magazine named 2024 “not just an election year. and Mexico to South Korea and India – make important leadership choices in 2024, what role do business leaders play in potentially redefining economies and cultures? It’s perhaps the election year.” As countries around the world – from the U.S.

Strategy 133

Strategy Leadership Groups Employee 133

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

billion by 2024. PR pros must consider voice search in their long-term plans to ensure continued relevance or organizations and their leadership as they work to establish them as industry experts. The post Five Things PR Teams Should Know About Voice Search appeared first on Crenshaw Communications.

SEO 339

SEO Reputation Local Consumer 339

PRSay

NOVEMBER 13, 2024

Suzi Brown, vice president of communications at Disneyland Resort, delivered the keynote address on Oct. Internal communications is a massive job. What are the key elements of an effective crisis-communication strategy, especially for a brand like Disneyland that has such high-profile public visibility?

Brand 67

Brand Branding International Internal 67

PRSay

OCTOBER 21, 2024

For the closing General Session of ICON 2024 in Anaheim, Calif., Here’s an excerpt from their conversation: Linda Thomas Brooks, CEO of PRSA, moderator: “What’s one piece of advice that you would give communicators that they can take back home to help protect or thwart against these challenges that we talked about?

Crisis Management 60

Crisis Management Crisis Crisis Communications Storytelling 60

PRSay

SEPTEMBER 11, 2024

Attendees will take away valuable insights, new skills, and the latest tactics and strategies designed to solve the challenges faced in the communications profession today. Ahead of the event , the singer-songwriter shared her thoughts on storytelling, authenticity and creating a sense of community. Find the full ICON agenda here.

Storytelling 156

Storytelling Writing Community Social Media 156

ImPRessions - Crenshaw Communications

MAY 1, 2024

Only 20 percent of the 600 leaders surveyed said they plan to cut back on DEI in 2024. Forty percent view understanding and promoting diversity and inclusion as among the most important leadership attributes for those in their position. appeared first on Crenshaw Communications. They just don’t want to talk about it.

Corporate 203

Corporate Leadership Study Survey 203

PRSay

SEPTEMBER 5, 2024

Attendees will take away valuable insights, new skills, and the latest tactics and strategies designed to solve the challenges faced in the communications profession today. Attending ICON 2024 can be a game-changer for PR, communications and marketing professionals at all career levels. Find the full ICON agenda here.

Conference 149

Conference Public Affairs Resources Community 149

PRSay

NOVEMBER 4, 2024

We are reposting here on the eve of Election Day 2024. With the workplace a fraught place for political expression, leaders and communicators can play an important role in setting the right tone and ensuring that a politically toxic environment doesn’t find its way inside work. Know your company’s values and communicate them.

Employee 78

Employee Policies Leadership Sports 78

Stern + Associates

AUGUST 14, 2024

The surge in spending on artificial intelligence in 2023-2024 has led to a boom for consulting firms that can translate impressive but fuzzy tech into concrete business opportunities. Consulting firm communications will be key to differentiation and driving value. Here’s how. What is your stance on AI?

Communications 127

Communications Leadership Conference Social Media 127

PRSay

SEPTEMBER 19, 2023

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. The Fiscal Year 2024 National Defense Authorization Act contains an amendment to suspend the Navy’s Digital Ambassador Program. In May 2023, the U.S.

Communications 178

Communications Ethics Public Affairs Social Media 178

PRSay

NOVEMBER 25, 2024

Businesses of all types hire interns for strategic communications, social media and public relations. Consider broadening your keyword search to include roles in strategic communications, influencer relations, community relations, social strategy, content creation, integrated communications, account management and analytics.

LinkedIn 87

LinkedIn Nonprofit Retail Social Media 87

Sword and the Script

JANUARY 28, 2025

Indeed, Googles share of traffic, which it has dominated forever, dropped for the first time in the last quarter of 2024. Google CEO Sundar Pichai expressed concerns over this with his leadership team, according to reporting. It took a good 10 years before mainstream PR and communications pros warmed up to search.

SEO 111

SEO Publicity Engineering Google 111

Wadds Inc.

MARCH 1, 2025

A new report highlights how political shifts, stakeholder activism and accelerating news cycles are transforming the top management communications role. The Chief Communication Officer (CCO) position in large organisations is evolving faster than any other corporate function, making it one of the most dynamic roles besides the CEO.

Leadership 72

Leadership Public Affairs Corporate Study 72

5W PR

MARCH 19, 2024

South by Southwest (SXSW) 2024 recently concluded, leaving attendees from 5WPR with a wealth of insights into the evolving landscape of technology, marketing, and leadership. However, for brands, striking a balance between growth and profitability while still valuing the importance of brand and community remains crucial.

Leadership 78

Leadership Conference Marketing Community 78

Wadds Inc.

FEBRUARY 3, 2025

At the intersection of politics, business, communications, and culture, author Dr Stuart Thomsons latest book explores the changing nature and implications of activism for the corporate world. His career has included academic and senior corporate and leadership roles in the CIPR and PRCA.

Company 93

Company Public Affairs Government Case Study 93

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Per its description : “This program serves as a bridge, connecting the needs of PR and communications entities with the skill sets of journalists and other professionals eyeing a transition. Absolutely!

Communications 192

Communications Sports Journalism Fashion 192

Stern + Associates

FEBRUARY 13, 2024

Watch: International Women’s Day 2024 Playlist What’s the number one piece of advice you would share with today’s C-suite leaders on the importance of inclusion in their organizations? The post International Women’s Day 2024: How Inspiring Inclusion Leads to Innovation and Growth appeared first on Stern Strategy Group.

International 133

International Internal Groups Employee 133

PRSay

AUGUST 6, 2024

In fact, the average length of a quote in a recent issue of The New York Times , not including attribution, was between 19 and 20 words, according to a Wylie Communications analysis. Ann Wylie works with communicators who want to reach more readers and with organizations that want to get the word out. Copyright © 2024 Ann Wylie.

Writing 181

Writing Automotive System Leadership 181

PRSay

JANUARY 24, 2025

After earning a degree in communications and journalism, she started as a broadcast journalist in Tennessee and Indiana. Neal later became communications lead at Wake Forest University in North Carolina, her alma mater. Neal later became communications lead at Wake Forest University in North Carolina, her alma mater.

Course 67

Course Publicity Nonprofit Leadership 67

PRSay

MARCH 13, 2024

Soon Georgia communities will have one million more trees, thanks to … Write about people, not about things. The original focuses on a program: AWC’s Certificate of Municipal Leadership (CML) program recognizes mayors and councilmembers for accomplishing training in five core areas. Copyright © 2024 Ann Wylie.

Energy 172

Energy Writing Community Training 172

PRSay

JUNE 4, 2024

PRSA has curated a wide range of professional development and educational resources, all designed to recognize and celebrate the LGBTQ+ population within and beyond the communications profession. In 2024, whither Pride? It’s about speaking out for our equality and that of every other marginalized community. Check them out here.

Government 209

Government Employee Insurance Insurance 209

PRSay

JANUARY 2, 2024

Employee trust in organizational leadership plummeted during the pandemic, before starting to recover in 2023. Clear communication from leaders can inspire employee confidence and restore trust, Gallup says. Photo: lightfield studios ] The post 6 Workplace Trends for Leaders to Watch in 2024 first appeared on PRsay.

Trends 95

Trends Employee Leadership Training 95

PRSay

MAY 3, 2024

You can download a copy of “Tackling Misinformation: The Communications Industry Unites” here. A new poll finds that about half of Americans (53%) say they’re extremely concerned or very concerned that news organizations will report inaccurate information during the 2024 presidential election.

Public Affairs 87

Public Affairs Local Survey Resources 87

PRSay

AUGUST 7, 2024

Find more information about the largest gathering of public relations and communications professionals here. During a virtual Town Hall on July 31, PRSA members received a sneak preview of the robust programming available at ICON 2024 at the Anaheim Marriott in Anaheim, Calif., All of this has implications for us as communicators.”

Conference 87

Conference Crisis Crisis Communications Communications 87

PRSay

NOVEMBER 27, 2023

16, she shared her international perspective to students in a session titled “Diverse Roots, Universal Impact: Humanizing Reputation and Crisis Communications.” How can communicators who are not used to it adjust to working in crisis-at-any-moment environments? That’s the last thing you want to do as a communicator.

Crisis Communications 127

Crisis Communications Crisis Communications Crisis Management 127

PRSay

AUGUST 14, 2024

Attendees will take away valuable insights, new skills, and the latest tactics and strategies designed to solve the challenges faced in the communications profession today. How do you foresee the role of technology and AI evolving in the next few years, particularly in the PR and communications profession?

Agriculture 87

Agriculture Technology Trends Journalism 87

Sword and the Script

JUNE 11, 2024

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech” In an unscientific observation, I’ve noticed a lot of companies are hiring internal communications. Traditionally, that role is a mix of HR and communication yet I’m seeing some changes.

Internal 95

Internal International B2B System 95