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ICON 2024 Recap: Melissa Etheridge on Authenticity and Speaking Her Truth

PRSay

“That’s all we are is our stories,” said Grammy-winning artist Melissa Etheridge in conversation with PR and crisis communication strategist Molly McPherson, APR, at today’s General Session of PRSA’s ICON 2024 in Anaheim, Calif. You just keep being who you are… The most powerful thing our community did was to come out.”

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3 Trends for Comms Pros to Watch 1 Month Into 2024

PRSay

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. Proving PR’s value in a business’s bottom line has never been more critical, considering company budgets remain tight in 2024. Here are a few predictions that PR pros should take note of as we enter February.

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Juneteenth 2024: The Enduring Fight for Equality and Justice

PRSay

As we approach Juneteenth, a holiday of profound historical significance, it is crucial to reflect on its importance and the continued necessity for brands to support the Black community. Supporting of the Black community Supporting the Black community extends beyond commemorating Juneteenth. Enhance employee engagement.

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ICON 2024 Preview: Melissa Etheridge on Storytelling, Authenticity and Connecting With Audiences

PRSay

Ahead of the event , the singer-songwriter shared her thoughts on storytelling, authenticity and creating a sense of community. How do you approach storytelling in your songwriting, and what advice would you give communicators trying to convey authenticity in their messaging? 16 at this year’s PRSA ICON in Anaheim, Calif.

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Action Plan: 12 Ways to Maximize Your Experience at PRSA’s ICON 2024

PRSay

Attendees will take away valuable insights, new skills, and the latest tactics and strategies designed to solve the challenges faced in the communications profession today. Attending ICON 2024 can be a game-changer for PR, communications and marketing professionals at all career levels. Find the full ICON agenda here.

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ICON 2024 Recap: ABC’s Gio Benitez on Setbacks, Storytelling and the Power of ‘Yes’

PRSay

Gio Benitez, ABC News transportation correspondent and co-anchor of “Good Morning America” Saturday and Sunday, was the keynote speaker of the opening General Session at PRSA’s ICON 2024 in Anaheim, Calif., Shortly after, he became involved with the group Neighbors 4 Neighbors, serving the local community and helping people during hurricanes.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

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