The Hoyt Organization

JANUARY 8, 2024

This means that the oldest members of this generation are currently in their early twenties, comprising a rising generation of consumers. Here are some amazing Gen Z-driven PR opportunities to take advantage of in 2024. Over half of Gen Z consumers are over the age of 18. So make sure you tap into this, too.

Consumer 85

Consumer Social Media Education Advertising 85

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Event dropped from a roughly $16 billion market in 2019 to about $6 billion in 2020, according to a study reviewed by Marketing Charts. Source: Content Marketing is the New Conference ).

Survey 183

Survey Marketing B2B Study 183

Buzzstream

FEBRUARY 17, 2025

As you can see, my guest posting site slowly started to gain traffic in mid-April 2024. However, this metric gets a little less reliable if there are a lot of other content marketing and SEO initiatives going on at once. Although they may feel dated, many markets still rely heavily on radio and print. What Does it Impact?

Digital PR 112

Digital PR Report Google Radio 112

Contently - Strategy

JUNE 6, 2024

The pants seemingly followed me everywhere, even showing up in the organic content on my for-you pages. This kind of social media experience has become all but universal; as consumers, targeted ads and influencer content can feel creepily timed to our real-life conversations.

Content Marketing 52

Content Marketing Marketing Video Financial 52

Contently - Strategy

JULY 30, 2024

And what does all this mean about content diversification for brands that want to cultivate that rare and elusive dynamic with customers — real, genuine rapport? The sad state of consumer trust According to data from Qualtrics XM Institute , just half of consumers have confidence in the companies they do business with.

Branding 84

Branding Brand Reddit SEO 84

Contently - Strategy

MARCH 5, 2024

But finance content doesn’t have to be far from the excitement—after all, it takes budgeting know-how to afford those pricey shoes. Believe it or not, financial content for a bank can be fertile ground for creativity. On average, it takes a consumer seven points of contact to feel they have a relationship with a brand.

Financial 52

Financial Content Marketing Examples Banking 52

Contently - Strategy

MARCH 11, 2024

From TikTok tutorials offering snappy investment strategies to in-depth podcasts revealing the secrets of wealth management, today’s consumers have no shortage of financial content. So, what should content marketing for financial services look like in 2024? In that regard, content is hugely important.

Financial 52

Financial Content Marketing Marketing How To 52

Contently - Strategy

SEPTEMBER 11, 2024

Staying on top of the latest visual marketing design trends is essential for building an enduring brand, telling engaging stories , and emotionally connecting with customers. With that lofty objective in mind, here are a few of the top visual marketing trends that will continue to drive decision-making for marketers and designers.

Trends 52

Trends Marketing Strategy Branding 52

Landis PR

DECEMBER 11, 2023

Now is the time to plan for 2024. The world has changed – pandemics, global conflict, environmental sentiment change and advances in technology means that 2024 is going to be unlike any year you’ve seen before, so you need to plan accordingly. For the original blog, please visit here.

Strategy 59

Strategy Company Communications Construction 59

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . billion by 2024.”. Benchmarking CTR data for consumer display ads on Google range from an abysmal.09%

B2B 91

B2B Marketing LinkedIn Content Marketing 91

PRSay

NOVEMBER 15, 2019

12, Disney+ officially launched with more than 7,500 TV episodes, 500 movies and the promise of loads of content, bringing the entertainment giant to the forefront of the streaming world. Estimates showed that Disney+ could attract 82 million by 2024.

Analytics 160

Analytics Television Banking Data 160

Buzzstream

MAY 15, 2024

It was a client-first, intentional, content-driven approach that drove results. In our conversation, we discuss strategies that work (or not) and how you should think about your link building in 2024. Those who can give the links, what are they going to find valuable because that’s really your market?

Google 71

Google SEO Pitching Tools 71

Buzzstream

DECEMBER 6, 2024

9, 2024, its replacement, Connectively, has shut down. Dan told me, “Request sectors tend towards lifestyle, health, culture, and real-life – so consumer PRs may find the service more valuable than B2B PRs. I initially chose content marketing, PR, SEO, and link building. As of Dec.

Case Study 116

Case Study Pitching B2B Tools 116

Critical Mention

JANUARY 29, 2021

According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78. Its importance is validated by the fact that the global market size of Influencer Market is set to grow from USD 5.5 billion by 2024. billion in 2019 to USD 22.3 Naturally, businesses today can ill afford to ignore influencers.

Branding 135

Branding Brand How To Radio 135

Buzzstream

MAY 16, 2024

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. Is this a time-consuming process?

Blogging 62

Blogging Google Writing SEO 62

Buzzstream

DECEMBER 28, 2023

With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Tying your content ideas to search volume can help gain extra exposure and coverage. More searches mean more potential coverage.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 28, 2023

With so much content getting produced, it’s easier than ever to find relevant blogs and bloggers open to sharing your content. However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared.

Tools 62

Tools Blogging Pitching Google 62

Contently - Strategy

AUGUST 7, 2024

It’s a situation you have probably faced as a content marketer: You publish a piece of content—perhaps a blog post—on your website. For content strategists across industries, SEO can attract potential customers—whether consumers or businesses—to your website. After a while, it hits page one in the SERP.

SEO 77

SEO Google Engineering Web 77

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). And 40% of social media news consumers expressed concerns about getting news on social media that is inaccurate, low quality and politically biased.

Media 103

Media Radio Print Newspapers 103

Burrelles Fresh Ideas

OCTOBER 3, 2023

This phenomenon prompts critical discussions about the pros and cons of this digital marketing strategy, showcasing the enduring influence of youthful voices in consumer behavior. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust. It goes into effect on July 1, 2024.

Branding 83

Branding Brand Marketing Ethics 83

Contently - Strategy

MAY 11, 2024

Here’s what to know in 2024. Recent research suggests so—particularly if you care about reaching younger consumers. Don’t forget to amplify their content on your own website, blog, and social accounts. So, what is local search optimization, and why is it important? Is Local Search Important for SEO?

Local 82

Local SEO Strategy How To 82

Landis PR

JULY 29, 2024

Our services include key messaging, media training, public relations, digital marketing, social media, crisis communications, content marketing, influencer marketing and video production. Most important international events in San Francisco in 2024 Moscone Center in downtown San Francisco is the U.S.’s

Communications 59

Communications Healthcare Biotechnology Tourism 59

Prohibition

FEBRUARY 2, 2024

While it may have felt like the longest month in existence, it didn’t stop the creative minds of marketers around the world. It’s the first campaign round up of 2024 – and here’s what we’ve loved so far. You survived January. Get in touch with us today to find out how we could support you with your Public Relations.

Marketing 62

Marketing Film Creativity B2C 62

Konnect Agency

JUNE 20, 2024

Affiliate marketing is a performance-based marketing strategy where businesses reward affiliates for driving traffic or sales to their website through the affiliate’s marketing efforts. When a consumer makes a purchase or takes a desired action through the affiliate’s unique link, the affiliate earns a commission.

Marketing 52

Marketing Engineering Enterprise Advertising 52

Buzzstream

MAY 2, 2024

I also had the opportunity to chat with Nate on his podcast, Optimize , where we discussed building links in 2024. There are a lot of SEO tools and content marketing tools on the market. And just for all the listeners, Positional is a content marketing and SEO tool. Positional is now live!

Internal 118

Internal International Insurance Insurance 118

Buzzstream

MARCH 5, 2025

When I started (re-started) the BuzzStream newsletter in February 2024, it was just to get some extra eyeballs on the content I was producing. Narrow it down to 2024, 2023, 2022, 2021, and even 2019 (skip 2020 to avoid COVID-19 saturation) and see what was happening in your vertical at the same time in previous years.

Digital PR 62

Digital PR Pitching Study Google 62

Contently - Strategy

AUGUST 8, 2024

Spotify’s Wrapped feature, which delivers a personalized breakdown of users’ listening trends from the year, still holds the top spot when it comes to most engaging year-in-review content — so much so that many of us, jokingly or not, are already anticipating what our 2024 Wrapped is going to look like in the middle of the summer.

How To 52

How To Data Trends Software 52

Contently - Strategy

MARCH 25, 2024

With that lofty objective in mind, here are a few of the top visual trends that will continue to drive decision-making for marketers and designers. 2024 Visual Trends Marketers Need to Know About 1. It communicates luxury, creativity, and boldness, engaging consumers emotionally with its exuberant design.

Trends 52

Trends Strategy Marketing Branding 52

Buzzstream

MAY 2, 2024

Finding websites and publications and then identifying journalists can be time-consuming. To better explain who to prioritize when pitching your news, I asked Nicole DeLeon and her team from the content marketing agency North Star Inbound. For example, go to Google search and type “agriculture.com ‘Natalina Sents Bausch.’”

Digital PR 62

Digital PR Report How To Pitching 62

Contently - Strategy

APRIL 9, 2024

One podcast episode can be a goldmine of social media content creation when done right. Justin Simon , a content marketing consultant, got three weeks of content out of one podcast episode in a few hours. Using video content for snackable social media clips Short videos have boomed since TikTok.

eBook 52

eBook Video YouTube Infographics 52

Buzzstream

JANUARY 7, 2025

We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025. Table of Contents Section 1 Defining Digital PR After running the BuzzStream podcast for over a year, Ive realized that many PRs define digital PR differently.

Digital PR 62

Digital PR Report SEO Data 62

Buzzstream

MARCH 18, 2025

Our post has garnered over 25 highly authoritative, relevant keywords since it was published in June 2024: As the post gains links, it ranks higher, which helps it gain more links, and the flywheel continues. I mention a few other visualization options in our content marketing tools post.) That was also our hook.

Transportation 62

Transportation How To Survey Data 62

Buzzstream

JULY 30, 2024

For email outreach in 2024, the game has changed. In March of 2024, Google and Yahoo announced they were combatting generic, spammy emails with a list of new restrictions. Personalizing at Scale with BuzzStream Most people fail to personalize at scale because it’s typically time-consuming. It was a pure numbers game.

Pitching 77

Pitching LinkedIn Study Writing 77

Buzzstream

JUNE 5, 2024

Let’s look at how Hubspot does this with their Marketing Statistics post. They’ve compiled their statistics into a post with research, breaking it down into categories like content marketing statistics and social media, as well as subcategories like blogging or content strategy. It’s an advertisement for Signs.com.

Digital PR 62

Digital PR Examples Strategy Survey 62

Sword and the Script

OCTOBER 22, 2024

Ebooks are the most popular form of gated content; they get passed around by buying committees and are often consumed 2 days after it’s downloaded More prospective customers downloaded gated content in 2023 than the year prior. Gated content consumption was up 14% compared to 2022 and 77% since 2019.

B2B 156

B2B Study eBook Marketing 156

Buzzstream

DECEMBER 11, 2024

And it was a labor of love because the book didn’t go live until 2024. And it’s been it’s been a joy to see how the market responded to it. There’s a lot of different ways to do it, but I think the biggest thing that I would advise content agencies. Let’s let’s turn it into a book.

Reddit 77

Reddit How To LinkedIn Digital PR 77