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Don’t Miss The Gen-Z Driven PR Opportunity In 2024

The Hoyt Organization

This means that the oldest members of this generation are currently in their early twenties, comprising a rising generation of consumers. Here are some amazing Gen Z-driven PR opportunities to take advantage of in 2024. Over half of Gen Z consumers are over the age of 18. So make sure you tap into this, too.

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Five Things PR Teams Should Know About Voice Search

ImPRessions - Crenshaw Communications

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. Voice search is reshaping how people seek information because of its ease of use and flexibility. billion by 2024. Voice search not only changes how consumers access information, but also how they perceive and trust brands.

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How to Use Multimedia For Better PR Campaigns

Cision

This post, however, is aimed to put visual content on the pedestal. As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Ultimately, how profitable was the article?

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How to Craft an Effective Local SEO Content Strategy

Contently - Strategy

Here’s what to know in 2024. Recent research suggests so—particularly if you care about reaching younger consumers. How to Write Content for Local SEO The first step is to create content that’s locally relevant. Don’t forget to amplify their content on your own website, blog, and social accounts.

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Guest Blogging: How You Should Be Doing It in 2024

Buzzstream

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. Is this a time-consuming process?

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How to Know if an Influencer Makes Sense for your Brand?

Critical Mention

According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78. Its importance is validated by the fact that the global market size of Influencer Market is set to grow from USD 5.5 billion by 2024. The post How to Know if an Influencer Makes Sense for your Brand? Influencer Type.

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How to Unlock the Potential of Content Marketing for Financial Services: Q&A with an Expert

Contently - Strategy

From TikTok tutorials offering snappy investment strategies to in-depth podcasts revealing the secrets of wealth management, today’s consumers have no shortage of financial content. So, what should content marketing for financial services look like in 2024? Here are her top insights. Here are her top insights.