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Don’t Miss The Gen-Z Driven PR Opportunity In 2024

The Hoyt Organization

This means that the oldest members of this generation are currently in their early twenties, comprising a rising generation of consumers. Here are some amazing Gen Z-driven PR opportunities to take advantage of in 2024. Over half of Gen Z consumers are over the age of 18. So make sure you tap into this, too.

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Five Things PR Teams Should Know About Voice Search

ImPRessions - Crenshaw Communications

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. Voice search is reshaping how people seek information because of its ease of use and flexibility. billion by 2024. Voice search not only changes how consumers access information, but also how they perceive and trust brands.

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How to Use Multimedia For Better PR Campaigns

Cision

This post, however, is aimed to put visual content on the pedestal. As you look through an interrogative lens — analyzing brands, consumers and the media’s relationship with multimedia, it’s easy to see that visual content is the engine that steers the narrative. Ultimately, how profitable was the article?

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How to Craft an Effective Local SEO Content Strategy

Contently - Strategy

Here’s what to know in 2024. Recent research suggests so—particularly if you care about reaching younger consumers. How to Write Content for Local SEO The first step is to create content that’s locally relevant. Don’t forget to amplify their content on your own website, blog, and social accounts.

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Crafting a Robust Communications Strategy to Propel 2024 Company Growth

Landis PR

Now is the time to plan for 2024. The world has changed – pandemics, global conflict, environmental sentiment change and advances in technology means that 2024 is going to be unlike any year you’ve seen before, so you need to plan accordingly. For the original blog, please visit here. Photo courtesy of Pixabay 1.

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Guest Blogging: How You Should Be Doing It in 2024

Buzzstream

And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digital PR. Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. Is this a time-consuming process?

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15 Must-Have Blogger Outreach Tools for 2024 (Free and Paid)

Buzzstream

However, in the ten years I’ve been doing blogger outreach in various industries, I’ve found one common theme: blog outreach can be time-consuming for the underprepared. Here are my go-to tools for blogger outreach and some tips on how to use them effectively. That’s why building a tool kit is essential.

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