Remove 2024 Remove Consumer Remove Privacy
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Social Media Laws: What Are They and How Do They Impact Brands?

Contently - Strategy

From disinformation to privacy violations and incitements to violence, social media’s vast influence has prompted significant legal scrutiny and regulatory responses — which is why it’s important to stay informed on social media laws and how they impact your marketing. Supreme Court guidance is pivotal but unsettled The U.S.

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On the Ground at ADWEEK 2024: Insights We’re Implementing into Our Practice

5W PR

Leveraging Trust with Gen Z Still focusing on this subset of consumers, building trust with Gen Z is crucial. Marketing, while a powerful tool for prompting consumer action, can only go so far—it’s crucial to align marketing with operations.

Retail 78
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What You Need to Know About BlueSky, the New Social Media Platform

Stern + Associates

As of November 13, 2024, BlueSky has surpassed 15 million users , reflecting its growing appeal. Now an independent entity, BlueSky aims to address many of the criticisms leveled at traditional social platforms, such as content moderation challenges, algorithmic bias, and data privacy concerns. What is BlueSky?

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 211
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The state of AI in cybersecurity in 2024: How the tech is transforming the cybersecurity landscape, and the challenges and opportunities

Agility PR Solutions

Data security and privacy are among the biggest challenges brands and businesses are facing today, particularly in light of the swarm of breaches companies have experienced in the generative AI age, which is making earning precious consumer trust extra tough.

Privacy 110
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2023 PR Opportunities For Ad Tech Brands

ImPRessions - Crenshaw Communications

For multi-location retailers, it’s an opportunity to diversify revenue streams and target consumers with highly personalized ads. Google again announced a delay in third-party cookie deprecation on Chrome and privacy regulations have tightened. Will Google sunset third-party cookies eventually, whether it’s in 2024 or beyond?

Retail 170
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Mailing Away Your DNA

Mindful Marketing

Some predict sales of over $22 billion by 2024, driven by top competitors like 23andMe, AncestryDNA, Family Tree DNA, MyHeritage DNA, and Living DNA. Autosomal tests appear to be the most popular of the three, as they’re the ones we most often see advertised, with consumer-friendly price points between $49 and $99.