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However, facts and figures are crucial for any PR strategy—whether you’re working in a PR agency or as part of an in-house PR team. Adopting a data-drivenPR strategy […] The post How to Create a Data-DrivenPR Strategy in 2024 appeared first on Prowly Blog.
Melissa Strle It can be challenging for PR professionals to navigate through an array of tools and strategies. Understanding what to prioritize can be daunting and 2024’s top 5 PR trends sift through the constant advancements and shifts in the industry. 74% of PR pros report an increase in work quality when using AI.
The public relations field covers a wide array of tools and you may find it hard to know how to prioritize your PR efforts in 2024. So, to help you out, we’ve identified the top 5 PR trends in 2024. 74% of PR pros report an increase in work quality when using AI. Download the report!
That number was expected to increase by 6% by 2024, meaning it is estimated that there could be closer to 255,000 PR jobs just seven years from now. In 2015, the median annual income for a PR specialist was $56,770. Department of Labor’s Bureau of Labor Statistics, that might surprise you: 1.
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