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And as youll see, digitalPR is building interest fast. Over the past year, BuzzStream has compiled statistics from our research on the digitalPR industry. DigitalPR Growth 1. There has been a 34% increase in the search term digitalPR since 2020 worldwide. Tactics for PRs 7.
According to the Muck Rack’s State of Journalism2024 report , almost three-quarters of all stories are produced for the digital medium. Because of this, most brands are adopting the digitalPR playbook to help boost their online presence, rankings, and overall brand awareness. What is DigitalPR?
What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. 1” of 2024, according to reporting by Bloomberg. Just like AI can be trained to write copy, AI can be trained to write code.
When I started (re-started) the BuzzStream newsletter in February 2024, it was just to get some extra eyeballs on the content I was producing. Since I have amassed a bucket of tips, secrets, and tricks over my ~ seven years of agency work in digitalPR and link building, I thought Id start sharing them in the newsletter.
At the same time, AI companies are also facing lawsuits from other media giants , leadingto rampant speculation about how to approach digitalPR strategy. Last month, I posted about how some AI companies are forming partnerships with high-authority publishers to access their data. Postmedia The GrowthOp Postmedia Healthing.ca
According to Cision’s 2024 State of Media report , 68% of journalists want PRs to “understand my target audience and what they find relevant.” Building on that, Muck Rack’s 2024 State of Journalism report found that journalists mainly reject pitches because they are irrelevant.
Finding great digitalPR examples , campaigns and resources takes a lot of work and time. Our State of DigitalPR survey reported content ideation as the most challenging part of digitalPR. Since Iona and Annie—both PR experts—curate this list, I feel confident they are assembling the best campaigns.
9, 2024, its replacement, Connectively, has shut down. Two hours is often a lifetime in the journalism industry. Ive never used them personally, so I went to UK-based digitalPR freelancer Danielle Amponsah for her thoughts. Im sure youve read it everywhere: HARO (Help a Reporter Out) is dead. As of Dec.
2024 saw some of the most significant algorithm changes since 2012. For instance, when we published our State of DigitalPR report, I did some link building outreach: In other cases, it is more of an opportunistic approach that requires the site target take some sort of action to include your link. (I
However, it also comes with the unique challenge of delivering results in digitalPR on a lean budget. Tips for Doing DigitalPR on a Low Budget Based on our chat, here are some great tips for doing digitalPR on a small budget. Content led, you know, digitalPR. Vince: Yeah. Amelia: No, never.
With interest in digitalPR growing almost 30% in the past few years, we wanted to put together a snapshot of today’s industry, looking at tactics, challenges, tools, and much more. We interviewed over 150 digitalPR professionals worldwide between November and December 2024 to give you the State of DigitalPR Report for 2025.
In the digitalPR world , journalists and reporters promote our content. Find Relevant Journalists on Social Media According to Muck Rack’s State of Journalism report , X/Twitter is still the number-one place journalists go for news. This is more of an opportunistic approach to digitalPR vs a tactic for pitching stories.
Before Robbie Mann was doing digitalPR, he was a journalist breaking major news, like the first COVID case in the UK. I was lucky enough to get to sit down with him to understand what it’s been like to be on the other side of a digitalPR outreach email. Don’t miss this one! As a reporter.
One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digitalPR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. Think of it as adding something new to a trending story.
These platforms encompass everything from industry-specific newsletters to independent journalism collectives, providing in-depth coverage of topics often overlooked by larger publications. Adapting PR strategies for diverse news platforms demands flexibility, adaptability, and a deep understanding of the evolving media ecosystem.
And yet, according to uSERP’s State of Backlinks for SEO report , guest posting is the third most popular link-building method behind content marketing and digitalPR. To succeed with guest blogging in 2024, you need to think of yourself as a content creator instead of a link builder. I’ll be blunt: they are never good.
According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Media lists can be a shortcut for digitalPRs looking to find the relevant journalist to connect with. Curating your media list solves this.
I mean, again, in the same way to make a connection to journalists and journalism relationships. What are some of the biggest metrics, you know, for someone like me, I feel like with BuzzStream, like the digitalPR space that I’m trying to play in, is somewhat limited, right? Same thing. There aren’t a ton of people.
According to uSERP’s 2024 State of Backlinks Report , unlinked mentions are the fourth most commonly used link building tactic (tied with link insertions and link exchanges). Search Engine Journal has a great breakdown of this topic.) For instance, social media marketing is still digital marketing, a space we play in.
The term digitalPR means different things depending on who you ask. We even had an entire podcast episode devoted to the differences between digitalPR strategies US and UK with Rise at Seven’s Will Hobson. Some people refer to digitalPR as content-led link building. But there is a lot more to digitalPR.
According to our State of DigitalPR report, 92.5% of digitalPRs respond to expert commentary requests as part of their marketing mix. Should US PRs even consider this strategy? For one thing, DigitalPR expert Mark Rofe pointed out that Scottish journalist Sarah Ewing started the hashtag #journorequest in 2008.
I have done this big study on SAS link building method did see what looks like a pretty big link spam update in 2024, the June link spam update. Vince: So if I were to talk to pretty much every digitalPR guest that’s come on here. And yet they don’t really seem to be doing much since then.
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