5W PR

JANUARY 15, 2024

As the world inches closer to 2024, the echoes of pandemic-driven shi͏fts and emerging economic realities continue to shape consumer behavior. Last͏ly, the focus will shift towards mindful buying, reducing impulse purchases, and prioritizing items with social, ethical, or environmental benefits.͏

Consumer 78

Consumer Ethics Trends Mobile 78

Ethical Voices

APRIL 2, 2024

He is also the 2024 National Chair of PRSA. He discusses a number of important ethics issues, including: The ethical importance of avoiding even the appearance of impropriety. How to get ahead of AI ethics challenges Why don’t you tell us more about yourself and your career? The policy was so extensive.

Policies 63

Policies Ethics Government Leadership 63

Solo PR Pro

FEBRUARY 13, 2024

Below are a few tips that will help you keep the streak of great clients going in 2024! Recognize the signs that it's time to walk away, such as continuous disrespect, breach of contract, or ethical conflicts. Photo via istock AI The post Say No to Bad Clients in 2024 appeared first on Solo PR Pro.

Financial 83

Financial Banking Ethics Small Business 83

Konnect Agency

JANUARY 4, 2024

2024 will be the year of Winners in a High Stakes business environment. Welcome to 2024: The Year of “A” Players In every area of life, whether it’s the corporate world, sports, entrepreneurship, upcoming Summer Olympics, hospitality, etc. An Unwavering Work Ethic. Maybe it’s been the challenges of the year past?

Ethics 52

Ethics Sports Agency Consumer 52

Burrelles Fresh Ideas

FEBRUARY 13, 2024

What are the Top Social Media Trends in 2024 In this digitally-driven business landscape, where businesses are quick to embrace new tools, it’s no surprise that 77% of businesses harness social media to engage with customers. One key factor gaining traction in 2024 is the increasing focus on authentic brand representation.

Social Media 87

Social Media Media Mobile SEO 87

Maxim Behar

JANUARY 16, 2024

Maxim Behar , globally recognized PR expert, will present his latest book "The Power Of Trust" in the beginning of 2024. The book presents global ethical practices in the PR industry. The co-author is Christina Forsgård who is an Ethical Chair of the global PR organization ICCO.

Ethics 59

Ethics Education Groups Industry 59

5W PR

JANUARY 3, 2024

Consumers are increasingly conscious of eco-friendly practices, cruelty-free products, and ethical sourcing. The post Navigating the Evolving Beauty PR Landscape in 2024 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Product Launch 78

Product Launch Community Consumer Interviews 78

The Hoyt Organization

JANUARY 8, 2024

Here are some amazing Gen Z-driven PR opportunities to take advantage of in 2024. Thus, they place a higher importance on brand ethics and corporate responsibility than millennials. Final Thoughts In 2024, brands that embrace Gen Z – a rapidly growing customer base – will be successful.

Consumer 85

Consumer Social Media Education Advertising 85

Scott Public Relations

JULY 13, 2023

Ethics more important than ever The latest survey clearly highlights the significance of ethical PR. More than half of the respondents (56.3%) saw ethical conduct in both communication and client relations as important or very important. The annual survey, and the next set of results will be published in the spring of 2024.

Ethics 52

Ethics Survey Insurance Insurance 52

Contently - Strategy

SEPTEMBER 30, 2024

Supreme Court’s 2024 decision to decline ruling on the constitutionality of state laws restricting social media content moderation has left the issue in legal limbo. District Court for the District of Maryland upheld the social media law in early 2024 , marking a significant precedent in the regulation of digital advertising.

Social Media 107

Social Media Privacy Brand Branding 107

Wadds Inc.

APRIL 29, 2024

The annual Communications Trend Radar 2024 report highlights five trends that corporate communications and public relations leaders must address to ensure their organisations remain relevant and effective. The report was published in February 2024 by the Academic Society for Management & Communication.

Corporate 115

Corporate Trends Communications Ethics 115

PRSay

JULY 12, 2024

According to “ The Future of the PR Industry: Research Report ” that my company Brandpoint released, 96% of PR professionals surveyed have seen marketing and PR integrate further in 2024. The good news is that nearly all respondents to our survey (96%) say their organization’s annual PR budget is increasing in 2024.

Trends 179

Trends Publicity Survey Privacy 179

PRSay

SEPTEMBER 19, 2023

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. In May 2023, the U.S.

Communications 179

Communications Ethics Public Affairs Social Media 179

Wadds Inc.

AUGUST 13, 2024

Lee Edwards, Professor of Strategic Communications and Public Engagement at the London School of Economics, says it’s an ethical and moral question. The Chartered Institute of Public Relations (CIPR) has established a good model with mandatory ethics training for practitioners who complete annual continuous professional development.

Publicity 98

Publicity Ethics Training Corporate 98

Bianchi Biz Blog

NOVEMBER 21, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. in 2023, driven by strong growth in the second quarter, it is expected to grow moderately, by less than 1% in 2024. TikTok could well surpass Snapchat in 2024.

Marketing 90

Marketing Pinterest Radio Instagram 90

PRSay

JANUARY 11, 2024

PRSA is now accepting entries for the 2024 Anvil Awards. While, thankfully, much has changed since 1944, the enduring importance of acknowledging ethical and impactful PR campaigns still remains. Here are the 2024 deadlines: Early: Jan. Find details here. Ask for help — reach out to PRSA with any questions you may have.

Case Study 97

Case Study Nonprofit Guidelines Ethics 97

PRSay

NOVEMBER 20, 2024

This year alone, 127 newspapers closed in the United States, an average of nearly two per week, according to Northwestern University’s Medill State of Local News Report 2024. Despite the demand for local news, news deserts “are counties with no newspaper, no digital-only news site, no ethic media, and no public radio,” Franklin said.

Local 95

Local Newspapers Journalism Radio 95

PRSay

DECEMBER 20, 2023

PRSA is now accepting entries for the 2024 Anvil Awards. He presently serves as ethics chair for PRSA’s North Carolina Chapter. Find details here. I’ve become more astute about selecting which projects to submit, and about whether or not submissions I’m judging are award-worthy.

Publicity 179

Publicity Case Study Ethics Study 179

PR in High Definition

AUGUST 28, 2024

This shift in strategy is more in line with worldwide patterns, as illustrated by the European Union’s AI Act that came into force in August 2024. However, the new Labour government has signalled its intention to implement more specific regulations, particularly targeting companies responsible for the most powerful AI models.

Government 62

Government Ethics System Training 62

ImPRessions - Crenshaw Communications

MAY 31, 2024

Among the excellent content at the PROI 2024 Global Summit in Rio de Janiero was a gem of a panel on the top trends shaping the work we do, and a discussion of how we might meet or take advantage of them. For PR teams , there’s never been a time of greater opportunity. But with opportunities come risks and challenges.

Trends 203

Trends How To Ethics Reputation 203

Wadds Inc.

OCTOBER 28, 2024

It calls for more transparent, ethical and streamlined industry-wide pitching processes. Methodology 3Gem Research and Insights surveyed agencies and clients during July and August 2024. Public relations agencies pitching for new business face budget uncertainty, ghosting and intellectual property misuse.

Pitching 98

Pitching Industry Publicity Financial 98

Sword and the Script

JANUARY 2, 2024

It’s also a clear way to demonstrate my work ethic and affinity for continuous learning. I wish you a safe, healthy and prosperous year in 2024. Need an extra pair of hands in 2024? That’s of course what I did. In 2023, the 14 th year of publishing, I published 50 blog posts. Here are some useful links: about | services.

Blogging 114

Blogging Software B2B Survey 114

Buzzstream

DECEMBER 28, 2023

Blogger outreach itself is not spam when done correctly (and ethically). The post 15 Must-Have Blogger Outreach Tools for 2024 (Free and Paid) appeared first on BuzzStream. But, personalized emails are still the best approach to successful blogger outreach. Is Blogger Outreach Spam? What Are the Best Practices for Blogger Outreach?

Tools 71

Tools Blogging Pitching Google 71

5W PR

FEBRUARY 22, 2024

However, in today’s landscape , simply urging them to spend more is not as effective as 5WPR’s 2024 Consumer Culture Report reveals the majority of consumers would rather save than splurge across a range of industries. Ethical considerations, transparency, and genuine brand value are crucial for brand messaging.

Consumer 78

Consumer Strategy Ethics Customer Service 78

Buzzstream

DECEMBER 28, 2023

Blogger outreach itself is not spam when done correctly (and ethically). The post 15 Must-Have Blogger Outreach Tools for 2024 (Free and Paid) appeared first on BuzzStream. But, personalized emails are still the best approach to successful blogger outreach. Is Blogger Outreach Spam? What Are the Best Practices for Blogger Outreach?

Tools 62

Tools Blogging Pitching Google 62

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. The post 15 White Hat Link Building Tactics That Google Loves in 2024 appeared first on BuzzStream. Link building using white hat tactics is the best way to ensure your site has a natural, quality backlink profile.

Google 71

Google Infographics Pitching Resources 71

PRSay

OCTOBER 5, 2023

“It is both the right thing to do, and I think, in 2023-2024, it is a business imperative.” Sometimes, being ethical means losing clients. When trying to please and retain clients, adhering to ethical practices “can create some sticky business situations,” Jacobs said. But it’s so important to hold to those ethical practices.

Leadership 74

Leadership Ethics Energy LinkedIn 74

Wadds Inc.

NOVEMBER 21, 2024

Strong sections cover the role of CEO, ethics, post-crisis recovery and measurement, and the future of reputation management. She begins by deconstructing the definition of reputation: what makes a good one and what happens when it goes bad. She is clear on the competitive advantage of reputation and what’s at stake in getting it right.

Reputation 52

Reputation Crisis Communications Crisis Measurement 52

Contently - Strategy

MAY 13, 2024

But in January 2024, Google finally rolled out a new feature— Tracking Protection —that could signal the end of the third-party cookie as we know it. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024. Their goal is to hit 100% by the end of 2024.

Content Marketing 109

Content Marketing Privacy Marketing Google 109

Wadds Inc.

MAY 14, 2024

Reputation, Risk and Resilience 2024 is a literature review unlike any other that asks important questions about the future of the planet, society and life itself. Cartwright shared a prepublication draft of the Reputation, Risk and Resilience 2024 with me last week. Here’s what stood out for me.

Corporate 52

Corporate Communications Crisis Policies 52

Prohibition

SEPTEMBER 11, 2024

Consumers appreciate honesty and transparency about product performance, ethical sourcing, or pricing strategies can actually enhance brand loyalty. Products with proven benefits and strong user reviews are less likely to fall victim to de-influencing because they offer real utility.

Strategy 62

Strategy Viral Brand Branding 62

Burrelles Fresh Ideas

OCTOBER 3, 2023

While the kidfluencer phenomenon is undoubtedly intriguing, it raises critical questions about the ethics, regulations, and responsibilities surrounding the children in the spotlight, as well as the implications for the companies and parents involved. Companies must be mindful of ethical considerations and prioritize the child’s well-being.

Brand 83

Brand Branding Marketing Ethics 83

PRSay

FEBRUARY 7, 2024

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts.

Communications 193

Communications Sports Journalism Fashion 193

Bianchi Biz Blog

AUGUST 3, 2023

To help you get started, we offer the following template that is based on our research of current best practices: [Automotive Supplier Name] AI Policy This AI policy aims to establish guidelines and best practices for the responsible and ethical use of Artificial Intelligence within [Automotive Supplier Name].

Automotive 77

Automotive Policies Employee Corporate 77

Maxim Behar

JANUARY 21, 2024

2024 will be a demanding and extremely interesting year in public communications. And for all the questionable hesitations about AI usage, we must remember that the most important are the ethical ones, and it will be the same soon. Finally – the biggest challenge in the PR business in 2024 will be people’s management.

Ethics 59

Ethics Course Social Media Conference 59

Maxim Behar

AUGUST 11, 2024

As a passionate and influential PR professional, Maxim Behar has a mission to shape the public communications business’s future and promote ethical and effective practices worldwide. We overcome them with a simple belief that we are true professionals and the only way to success is to do our job precisely and ethically.

Leadership 64

Leadership Industry Crisis Management Groups 64

PRSay

AUGUST 19, 2024

Bill, I want you to mentor Jerry, one of our newbies from the class of 2024.” Assuming your mentor has a strong ethical compass, that person can help you avoid a bad mistake in judgment. Have you ever wondered why so many mentorships are long on hope and short on happiness? Ask for guidance in advance. There isn’t any free lunch.

How To 88

How To Employee Enterprise LinkedIn 88