Remove 2024 Remove Ethics Remove International Remove Reputation
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5 Trends Shaping The Future Of PR (And How To Manage Them)

ImPRessions - Crenshaw Communications

Among the excellent content at the PROI 2024 Global Summit in Rio de Janiero was a gem of a panel on the top trends shaping the work we do, and a discussion of how we might meet or take advantage of them. If criticism doesn’t come, you’ve only lost the time invested to protect your reputation. Get internal buy-in.

Trends 203
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PRBI Barometer: 2023 Brings Higher Expectations of Ethical PR

Scott Public Relations

In the current volatile operating environment, organizations are in high need of support in building sustainable reputation and trust. Change communication and internal communication are not far behind either. “As Ethics more important than ever The latest survey clearly highlights the significance of ethical PR.

Ethics 52
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Navigating global risks: opportunities for corporate communicators to drive positive change

Wadds Inc.

Reputation, Risk and Resilience 2024 is a literature review unlike any other that asks important questions about the future of the planet, society and life itself. Cartwright shared a prepublication draft of the Reputation, Risk and Resilience 2024 with me last week. The next two years are going to be tough.

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The Risks of Brand Stances on Political Issues

PRSay

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. For companies, demonstrative actions might range from internal processes to hiring practices and how a brand shapes — and is shaped by — the external environment.

Brand 145
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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 199
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Vendors are starting to show new use cases for AI in PR [PR tech sum no. 49]

Sword and the Script

Beyond mitigating the physical or cyber damage, there is also a fight to ensure that an organization’s reputational damage is mitigated.” Classwork includes specialized training in topics like user design and creating immersive platforms, as well as courses on ethics, psychology and research skills.

Employee 142
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45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Effect of thought leadership on reputation and sales. PwC doesn’t see this market recovering to last year’s size until some time after 2024.”. Source: Code of PR Ethics? ). billion ,” according to a new report from Burton-Taylor International Consulting. Source: Fend Off Reactionary Cuts ). Source: US B2B Tradeshows ).

Survey 179