Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 126

Leadership B2B Study Survey 126

Sword and the Script

JUNE 11, 2024

Staffbase launches beta for new internal comms tool; Muck Rack team up with Shankman; Agility PR Solutions parent touts LLM deal with “big tech” In an unscientific observation, I’ve noticed a lot of companies are hiring internal communications. Communication is a function of leadership. click image for higher resolution) 2.

Internal 92

Internal International B2B System 92

Buzzstream

MAY 2, 2024

I also had the opportunity to chat with Nate on his podcast, Optimize , where we discussed building links in 2024. Resources Mentioned: Glenn Allsopp’s article on who controls search Cyrus Shepard’s Study on Internal Linking Nate’s LinkedIn Nate’s Twitter Main Takeaways 1. So our internal linking tool set is called internals.

Internal 118

Internal International Insurance Insurance 118

PRSay

JUNE 4, 2024

The state of Pride in 2024 is grim: Companies and organizations are reportedly planning to be less engaged and less vocal in celebrating and embracing Pride this year. In 2024, whither Pride? In 2024, Pride is more relevant than ever. I hope not: We all need Pride now more than ever. But the question is valid.

Government 209

Government Employee Insurance Insurance 209

PRSay

OCTOBER 15, 2024

15, she was the guest for Strategies & Tactics Live , PRSA’s monthly series on LinkedIn, broadcast this time from PRSA’s ICON 2024 conference in Anaheim, Calif. Backstage at the conference, he asked Porter how an organization can align its internal culture with its strategic objectives. Ahead of her Oct. Ahead of her Oct.

Company 68

Company Employee International Internal 68

PRSay

NOVEMBER 8, 2024

15, she presented a student workshop titled “Marketing Yourself as a Content Creator” during PRSSA’s ICON 2024 in Anaheim, Calif. You’ve built two successful platforms, Career Queen and Intern Queen. It’s funny, I built Intern Queen and Career Queen before the term “content creator” was really a thing.

Marketing 68

Marketing Instagram International Internal 68

PR in High Definition

JULY 23, 2024

Talent and leadership go hand in hand in making an organisation poised for success, but one can’t do without the other. When we think about leadership, we will all have something different in mind. Well talent alone isn’t enough and leadership can really control success – or lack of. How could they lose?

Leadership 62

Leadership International Internal Strategy 62

Sword and the Script

NOVEMBER 14, 2023

This is a marketing leadership problem. Worst of all, more leadership attention and more of the marketing budget is focused on patching the avoidable gaps. That’s the price of leadership. As I’m prone to say, thought leadership actually requires thought and leadership. You wind up paying through the teeth – 1.5x-3x

Content Marketing 179

Content Marketing B2B Marketing How To 179

Bianchi Biz Blog

JUNE 1, 2023

Building on the resounding post-pandemic success of CES 2023, we present to you the top 10 reasons why CEOs, CMOs, and marketing and PR executives of automotive suppliers and mobility technology start-ups should make it a priority to participate in CES 2024, which is slated to run January 9-12, 2024.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Bianchi Biz Blog

JULY 22, 2024

Andy See Teong Leng – Perspective Strategies – Malaysia We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. It celebrates cultural diversity through traditional music, dance, and crafts, attracting both local and international visitors.

Marketing 102

Marketing Tourism Local Government 102

The Hoffman Agency

FEBRUARY 8, 2024

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. Read on to find out what the experts have to say. Home sweet home? Probably not.

B2C 73

B2C B2B Agency Trends 73

PRSay

NOVEMBER 13, 2024

Brown leads the teams responsible for internal, external and executive communications, and works closely with leaders to develop executive engagement strategies and internal communications plans to engage and inform the resort’s 35,000 cast members. Internal communications is a massive job.

Branding 68

Branding Brand International Internal 68

PRSay

OCTOBER 30, 2024

Here, Dye-Anderson, a speaker at PRSSA’s ICON 2024 in Anaheim, Calif., You need to] get buy-in from your internal stakeholders — whether executive leadership, legal, compliance — from the very beginning. 14, shares practical insights on building long-lasting partnerships and managing influencer strategies.

Trends 60

Trends Print Social Media Reputation 60

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. of Japan’s population uses LinkedIn.

Marketing 108

Marketing Newspapers Print Corporate 108

Wadds Inc.

SEPTEMBER 29, 2024

This includes challenges such as international conflicts, trade tensions and political instability. Organisations are less inclined to speak out externally because of political and societal polarisation and prioritise internal, employee concerns. Geopolitics, regulatory uncertainty and reputational risks are top concerns. Deloitte.

Corporate 98

Corporate Reputation Telecommunications Study 98

Bianchi Biz Blog

SEPTEMBER 5, 2024

Taru Tujunen, Ellun Kanat – Finland We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 101

Marketing Radio Automotive Television 101

Maxim Behar

AUGUST 11, 2024

Started my career as a machinery worker in a small factory, then graduated international business in Prague, Czech Republic, where my father was sent on a diplomatic mission. into a brilliant machine for innovative projects and leadership in the Public Relations business globally. has been announced Company of the Year.

Leadership 64

Leadership Industry Crisis Management Groups 64

PRSay

NOVEMBER 25, 2024

Businesses of all types hire interns for strategic communications, social media and public relations. While applying through job sites, also do some sleuthing to identify recruiters or senior managers by name, and send your applications to an actual person rather than “to whom it may concern.” Think beyond PR firms.

LinkedIn 88

LinkedIn Nonprofit Retail Social Media 88

Stern + Associates

JUNE 25, 2024

David De Cremer | Renowned Leadership Advisor, Digital Transformation Strategist and Behavioral Scientist Empowering Organizations to Realize AI As a Value Creator and Leadership Collaborator The world is embracing generative AI tools like ChatGPT, but the challenge for leaders extends beyond technology adoption, says David De Cremer , Ph.D.,

System 95

System Technology Leadership Employee 95

Stern + Associates

SEPTEMBER 17, 2024

Thought leadership is well regarded as an essential function for business success and brand building, and many organizations see the value in putting their experts forward as thought leaders to be a voice of the brand and its expertise. Influence Business Growth and Sales Thought leadership directly impacts purchasing decisions.

How To 62

How To Leadership Media Training International 62

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 173

Survey Marketing B2B Study 173

Institute for Public Relations

DECEMBER 18, 2023

IPR is a sponsor of the Latin American Communication Monitor The Latin American Communication Monitor (LCM) analyzed trends in Latin America’s PR field and what professionals are predicting for 2024. Multiple trends were consistent across … Continue reading Top Priorities in 2024 for Latin American Communicators →

Communications 52

Communications Trends Survey International 52

Landis PR

APRIL 29, 2024

According to the Bank of Finland’s March 2024 interim forecast , GDP will contract by 0.5% Inflation is expected to fall below 1% in 2024, strengthening purchasing power. Finns still trust the news media: The role of the news media in Finland is strong by international standards and Finns still have strong trust in the news.

Radio 64

Radio Pinterest Television Government 64

PRSay

NOVEMBER 4, 2024

We are reposting here on the eve of Election Day 2024. Yet that can lead organizations to be tone-deaf to the needs of all employees and concern for their well-being when employees are looking to leadership to respond in some way to an emerging crisis that impacts many employees.

Employee 78

Employee Policies Leadership Sports 78

Stern + Associates

FEBRUARY 1, 2024

.” – Azeem Azhar Visit Azhar’s popular Exponential View blog for additional insights; listen to the latest episode of his Exponential View podcast for his top trends: Azeem’s 2024 Trends: AI, Energy, and Decentralization ; and follow him on LinkedIn for daily insights on AI and emerging technologies.

Technology 121

Technology Policies Government Community 121

5W PR

OCTOBER 31, 2023

Public Relations Leadership Forum Co-sponsored by the Institute for Public Relations, PR Council, and Page Society, this intense two-day seminar is designed for mid-career communications managers at global companies and PR firms. Educators Academy: Co-located with ICON 2023, this event offers insights into PR learning and industry trends.

Conference 78

Conference Nonprofit Education Healthcare 78

Reputation Us

JUNE 26, 2024

Article published by the Indiana Technology & Innovation Association (ITIA) on June 21, 2024 [link] “To merge, or not to merge.” These undisclosed, perhaps even taboo conversations, being done in the back room or over glasses of wine seem to be happening—especially in the technology industry—at a steady clip in 2024.

Reputation 78

Reputation Financial Training Technology 78

Wadds Inc.

MAY 14, 2024

Reputation, Risk and Resilience 2024 is a literature review unlike any other that asks important questions about the future of the planet, society and life itself. Cartwright shared a prepublication draft of the Reputation, Risk and Resilience 2024 with me last week. Here’s what stood out for me.

Corporate 52

Corporate Communications Crisis Policies 52

Sword and the Script

MAY 21, 2024

of budgets in 2024, up from 54.9% There’s headcount pressure so they can’t hire internally. of overall company revenue in 2024. >>> So, budget cuts mean CMOs are faced with the difficult challenge of trying to make the budget go as far as possible. So where are CMOs spending?

Agency 108

Agency Survey B2B Media 108

Bianchi Biz Blog

JUNE 12, 2023

Guest Post by Jan Griffiths, president & founder of Gravitas Detroit In today’s fast-paced and digitally connected world, internal communication has become more critical than ever for automotive suppliers. As the automotive industry evolves, so must our internal communication strategies.

Employee 78

Employee Automotive Storytelling International 78

Wadds Inc.

MAY 26, 2024

This position is uniquely based on internal and external context and a balance of emotional and intellectual intelligence. Management foresight framework - Geopolitics has rapidly shifted from activist leadership and organisations speaking out to more nuanced internal conversations. Values and risks are being managed carefully.

Corporate 59

Corporate Communications Case Study Study 59

Sword and the Script

MAY 14, 2024

Indeed, I’ve seen several new job requisitions of interest to communicators: partner communications and internal communications. click image for higher resolution) * * * The Spring 2024 edition of The CMO Survey is freely available for download. This is probably a good question for CMOs to ask their team periodically.

Survey 102

Survey B2B Marketing Software 102

Maxim Behar

JANUARY 31, 2024

Having couples of university educations, writing numerous of interesting business books, some of them bestsellers in the USA, accumulating huge experience in strategic consulting an crisis management, managing many international communications organization, Behar with no doubt now is one of the global leaders in Public Relations business.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Stephen Waddington

NOVEMBER 5, 2019

It’s an area where the PR industry has lacked leadership and been slow to provide guidance. The international influencer marketing market is expected to grow from £4.5 billion by 2024, according to a report by Markets and Markets. billion in 2019 to £18.4

Insurance 68

Insurance Insurance Government Advertising 68

Institute for Public Relations

APRIL 30, 2024

A survey of over 2,000 managers and employees was conducted in January 2024, with respondents being categorized into three groups: Thriving, Burned out, and Ambivalent. The Grossman Group analyzed burnout in the workplace, including what causes it and how leaders in every level of an organization can help combat it. Key findings include: 1.)

Groups 59

Groups Employee Survey International 59

Burrelles Fresh Ideas

NOVEMBER 7, 2023

They paused the program for 2023 but plan to resume in the new year (2024). During the summer, I had the opportunity to work as a public relations intern in the clean energy space. Download our free Path to PR Agency Leadership tip sheet. Here’s what a couple of them had to say about their agency experiences.

Agency 89

Agency Energy Crisis Management Industry 89

Contently - Strategy

MARCH 11, 2024

So, what should content marketing for financial services look like in 2024? It’s very common to have organizations where the client-facing and revenue-generating professionals come to internal marketing and communications staff at the 11th hour when they want materials created, often for a one-time event. Less is the operative word.

Financial 52

Financial Content Marketing Marketing How To 52