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ICON 2024 Recap: Melissa Etheridge on Authenticity and Speaking Her Truth

PRSay

“That’s all we are is our stories,” said Grammy-winning artist Melissa Etheridge in conversation with PR and crisis communication strategist Molly McPherson, APR, at today’s General Session of PRSA’s ICON 2024 in Anaheim, Calif.

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ICON 2024 Recap: ABC’s Gio Benitez on Setbacks, Storytelling and the Power of ‘Yes’

PRSay

Gio Benitez, ABC News transportation correspondent and co-anchor of “Good Morning America” Saturday and Sunday, was the keynote speaker of the opening General Session at PRSA’s ICON 2024 in Anaheim, Calif., Benitez talked about how he started out and recounted watching the local Miami news as a child.

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5 Tips for a Successful Media Interview

Bianchi Biz Blog

Make sure any questions you have are asked upfront before agreeing to a reporter’s request for an interview. Before any interview, ask yourself: If this reporter can only take away three things from this interview, what do I want them to be? Following these tips should help get you in a good place for a media interview.

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2024’s Top PR Blog Posts

Bianchi Biz Blog

As 2024 comes to an end, were looking back at our most viewed blog posts of the year. Without further ado, here are the most visited blog posts on our site in 2024: The Top 9 Reasons to Participate in CES 2024: Accelerating Succes for Automotive Suppliers and Mobility Technology What Do Journalists Want?

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3 Ways to Tell Better Stories

PRSay

Interview for story. When you’re interviewing, ask “when” questions. I once interviewed a brilliant architect whose public building was bringing him his 15 minutes of fame. Copyright © 2024 Ann Wylie. Walk readers through a scenario of how your whatsit or whosit works. “I was 7 years old. All rights reserved.

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5 Smart PR & Marketing Trends for 2024

The Proactive Report

It’s time to start thinking about your 2024 marketing and PR strategies. These PR and marketing trends can help you thrive in 2024. Brand Visibility in 2024 “The only thing I’d really be thinking about is, can I get my brand name next to more mentions of the words and phrases I want to be associated with all around the web.”

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

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