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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 189
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7 journalism statistics from a survey of 3,000 reporters to improve PR performance

Sword and the Script

Below I’ve identified a few journalism statistics that give such perspective – along with some suggestions for taking action. >>> As one journalist noted in an open-ended comment: “The fact that so much of journalism has become about ‘clicks’ and ‘shares’ and those often seem to take precedence over keeping the public informed.”

Survey 147
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4 Headline Mistakes to Avoid

PRSay

To write headlines that boost clickthrough rates and get the word out, even to people who won’t read your text, here are four headline “don’ts.” Write a unique headline for your unique message. Instead of: Weather update Write: Work from home tomorrow Please stay safe and warm during Detroit’s snow emergency, parking ban Stop ing-ing.

Chemicals 178
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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. Many of the most successful PR executives were former journalists.

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How to Pitch Journalists in 2024 (According to Journalists)

Buzzstream

According to Cision’s 2024 State of Media report , 68% of journalists want PRs to “understand my target audience and what they find relevant.” Building on that, Muck Rack’s 2024 State of Journalism report found that journalists mainly reject pitches because they are irrelevant. Jude’s Walk/Run. We just copied it.”

Pitching 126
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5 Ways to Craft Crisper Copy

PRSay

So why not write a one-minute news release? So does The Wall Street Journal , covering the most complicated machinations of business. Copyright © 2024 Ann Wylie. So would your readers. So, how long is too long? Keep news releases to 200 words or less. People can read about 200 words a minute. Keep leads to 25 words or less. “‘In

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New products and problems across PR software land [PR Tech Sum 60]

Sword and the Script

What I hadn’t considered is that something similar is happening to software code, according to this podcast interview between Figma co-founder and CEO Dylan Field and The Wall Street Journal. Just like AI can be trained to write copy, AI can be trained to write code. 1” of 2024, according to reporting by Bloomberg.

Software 155