Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 211

Writing Communications Marketing B2B 211

PRSay

JULY 12, 2024

According to “ The Future of the PR Industry: Research Report ” that my company Brandpoint released, 96% of PR professionals surveyed have seen marketing and PR integrate further in 2024. The good news is that nearly all respondents to our survey (96%) say their organization’s annual PR budget is increasing in 2024.

Trends 179

Trends Publicity Survey Privacy 179

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

They’ll succeed by choosing performance-driven partners who deliver brand-safe, premium content, precision audience targeting at scale, personalization and proven measurability. Google again announced a delay in third-party cookie deprecation on Chrome and privacy regulations have tightened.

Retail 170

Retail Branding Brand Advertising 170

Sword and the Script

JULY 2, 2024

In some sense, this means PR has been measuring, or at least monitoring, its work longer than it has been using one of its preeminent tools. Yet it’s still a bit of a shock to us that have been around the PR world for a while, especially since it’s the second significant brand in PR to come to an end so far in 2024. Indeed, they do.

Print 158

Print Newspapers Google B2B 158

Newsfile

DECEMBER 20, 2023

This heightened environmental goal is compelling businesses to adopt more stringent measures in line with these objectives. Top 8 AI Tools for ESG Reporting in 2024 Arabesque S-Ray – applies AI to assess sustainability performance and translate ESG metrics into scores. Second, privacy and ethics are key concerns.

Tools 52

Tools Report Energy Case Study 52

Practical Law Construction

APRIL 20, 2022

On 28 March 2022, the government released its EV infrastructure strategy , which underpins its strategy to introduce targets for sales of ‘clean’ vehicles from 2024 and e nd sales of new petrol and diesel cars by 2030. Key new measures to increase chargepoint roll out. Key measures include: The creation of a £1.5

Government 52

Government Mobile Data Local 52

Buzzstream

FEBRUARY 17, 2025

According to our most recent report on the State of Digital PR , the problem is measuring impact. There are many ways to measure digital PR impact. So, in this post, I will show you everything that digital PR touches, what to focus on when measuring impact, when to use each metric, and why. Backlinks Why? Lets dig into that.

Digital PR 112

Digital PR Report Google Radio 112