Bianchi Biz Blog

JUNE 1, 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles.

Automotive 71

Automotive Mobile Technology Trade Shows 71

Bianchi Biz Blog

JUNE 29, 2023

January will be here before you know it, so it’s time to start planning for CES 2024. So, if you haven’t saved your spot for 2024, lock down your space by contacting the Consumer Technology Association (CTA). Strategy planning: Next up, start working on key messaging and defining your key objectives for CES 2024.

Mobile 73

Mobile Technology Automotive Trade Shows 73

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024.

Writing 189

Writing Communications Marketing B2B 189

Bianchi Biz Blog

OCTOBER 19, 2023

CES 2024 – the largest in-person independently audited tech event in the world – continues to gain momentum and is on track to surpass the 2023 version of the show in terms of the number of attendees, exhibitors and global media. And that includes the vehicle technology and advanced mobility segment of the annual show.

Automotive 86

Automotive Mobile Software Technology 86

Solo PR Pro

DECEMBER 12, 2023

There is no Farmer’s Almanac for PR but here are three things on my mind for the PR forecast in 2024. It’s raining AI There is rain in the 2024 PR forecast. The not so new technology rode the wave of popularity this year with the introduction of Chat GPT at the end of 2022. As you plan for 2024, develop your own AI playbook.

Policies 68

Policies Creativity International Internal 68

Burrelles Fresh Ideas

JANUARY 9, 2024

This is especially challenging with the increasingly fragmented media ecosystem, but Burrelles can help ! Here are some (but not all) updates, improvements, and additions we launched in 2023 to help you and your PR team succeed in 2024. If one thing is certain, technology and the media will continue to change.

Pitching 96

Pitching Print Report Measurement 96

Bianchi Biz Blog

JULY 20, 2023

While January seems a long way off, it’s not if you’re an automotive or mobility communicator participating in CES 2024. Data from the CES 2023 show is one source of information that can provide some useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2024.

Automotive 56

Automotive Mobile Transportation Internal 56

Bianchi Biz Blog

AUGUST 17, 2023

With CES returning to full, in-person form in 2023 after emerging from its pandemic-impacted virtual and hybrid format, the show is on solid footing to dominate the news once again in 2024. And it’s not like hosting your own technology showcase for media at your own venue. it will be making at the show … yes, right now.

Automotive 75

Automotive Mobile Technology Resources 75

Bianchi Biz Blog

JULY 29, 2024

Data from the CES 2024 show is one source of information that can provide useful insight to the automotive and mobility technology companies looking to maximize their ROI with PR at CES 2025. Uniquely for the 2024 event, a record 1,442 companies exhibited on the show’s startup floor, Eureka Park.

Mobile 90

Mobile Automotive Internal International 90

Landis PR

DECEMBER 11, 2023

Now is the time to plan for 2024. The world has changed – pandemics, global conflict, environmental sentiment change and advances in technology means that 2024 is going to be unlike any year you’ve seen before, so you need to plan accordingly. For the original blog, please visit here.

Strategy 59

Strategy Company Communications Construction 59

Bianchi Biz Blog

OCTOBER 28, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Mexico City offers a growing market, a robust infrastructure and a dynamic business scene ranging from technological startups to industrial conglomerates.

Marketing 99

Marketing Crisis Local Internal 99

Presspage

MAY 28, 2024

Amsterdam, 29 May 2024 - Fast and reliable. Dutch software-as-a-service (SaaS) company Presspage has developed a sophisticated tool specifically for teams that manage intensive media relations. Based on user experiences, customer requirements and the latest technology, Presspage Connect has been further improved and expanded.

Media 78

Media System Software Tools 78

Sword and the Script

JANUARY 2, 2024

This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence. A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023 [PR Tech Sum No.

Blogging 112

Blogging Software B2B Survey 112

Bianchi Biz Blog

NOVEMBER 7, 2024

Once you master these steps, confidence and comfort will build, allowing you to see the real value of media relations. But like so many things in life, preparation and process are key! Be on the Same Page. Make sure any questions you have are asked upfront before agreeing to a reporter’s request for an interview.

Interviews 86

Interviews Media Print Report 86

Bianchi Biz Blog

APRIL 29, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. There’s a strong entrepreneurial spirit and a readiness to embrace new technologies and innovations. Top social media channels in Hong Kong* Facebook : 78.8%

Marketing 91

Marketing Local Crisis Management Internal 91

Bianchi Biz Blog

MAY 16, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Most important international events in South Korea March: Summit for Democracy The third Summit for Democracy is scheduled to take place in March 2024 in Seoul.

YouTube 94

YouTube Marketing Local Chemicals 94

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Measurement templates.

Reddit 173

Reddit Software B2B Technology 173

Bianchi Biz Blog

JULY 22, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Consider variations in technology access that may impact consumer habits. Emerging Technologies and Applications. billion (or USD 681 million).

Marketing 99

Marketing Tourism Local Government 99

Bianchi Biz Blog

DECEMBER 14, 2023

CES 2023 Public Relations Facts Auto Tech & Mobility Suppliers Should Know 3. The Top 9 Reasons to Participate in CES 2024: Accelerating Success for Automotive Suppliers and Mobility Technology Start-ups 4. Automotive & Tech Suppliers Abound at CES 2023 2. Strategic Insights for Auto Suppliers to Rock PR at CES2024 5.

Automotive 100

Automotive Blogging Mobile YouTube 100

Bianchi Biz Blog

JANUARY 22, 2024

Entries are being accepted through March 8, 2024. Applications will be accepted through March 8, 2024. Phase Three – The Operational Excellence Awards esteemed panel of judges will select five companies that scored the highest across Phases One and Two to be awarded on June 6, 2024, at a special awards dinner at Chroma in Detroit.

Automotive 88

Automotive Enterprise Resources Product Launch 88

Bianchi Biz Blog

JUNE 27, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners.

Meeting 89

Meeting Marketing Print Local 89

Sword and the Script

JULY 2, 2024

Yet it’s still a bit of a shock to us that have been around the PR world for a while, especially since it’s the second significant brand in PR to come to an end so far in 2024. Sword and the Script Media can help with B2B marketing, PR and social media. Indeed, they do. This is the end of an era. Farewell, Burrelles.

Print 124

Print Newspapers Google B2B 124

Stern + Associates

AUGUST 14, 2024

The surge in spending on artificial intelligence in 2023-2024 has led to a boom for consulting firms that can translate impressive but fuzzy tech into concrete business opportunities. Why do you think the new technology is really useful in the long run? Consulting firm communications will be key to differentiation and driving value.

Communications 127

Communications Leadership Conference Social Media 127

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. Or a food journalist for print media.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. In PR, where users spend hours researching contacts and monitoring media placements, the need to streamline processes is always at a premium. Or a food journalist for print media.

Digital PR 62

Digital PR Tools Google Pitching 62

Stern + Associates

JANUARY 29, 2024

Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. Ad spending – the historic lifeblood of mainstream media – has plummeted as people spend more time on social media platforms where advertisers can reach them directly.

Strategy 129

Strategy Publicity Media Video 129

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology.

Radio 64

Radio Pinterest Television Government 64

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers. by 2024. . CTV/OTT ad budgets have been rising to keep up with the increase in media consumption.

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

With advertisers taking notice of the growth, there’s been an uptick in brands adding streaming to their media ad spend strategy, resulting in more streaming-specific PR goals for adtech providers. by 2024. . CTV/OTT ad budgets have been rising to keep up with the increase in media consumption.

Trends 170

Trends Advertising Advertising Video 170

Bianchi Biz Blog

JUNE 6, 2024

This year, as CAR has revitalized MBS to meet the industry’s changing needs, Bianchi PR asked CAR marketing executive Mark Garrison to give us a preview of the 2024 rendition. We’ll have the lowdown on technology in motorsports pushing the boundaries of speed and innovation. Auto gurus, listen up! And the grand finale?

Automotive 99

Automotive Industry Conference Energy 99

Bianchi Biz Blog

SEPTEMBER 7, 2023

It’s becoming more difficult in today’s media environment to generate coverage, especially for automotive and mobility technology suppliers. Plus, shrinking advertising spends usually mean there’s a smaller news hole to compete for in your key traditional target media outlets. Why is that?

Automotive 73

Automotive Media Mobile B2B 73

Bianchi Biz Blog

JUNE 5, 2023

About 70% of my reporting focuses on trucking technology, specifically startups, electrification and autonomy. I spent 20 years in media relations at General Motors between two journalism careers. Like most of our editorial staff, I work remotely. In my case, home is in West Michigan.

Meeting 74

Meeting Automotive Media Transportation 74

Bianchi Biz Blog

AUGUST 15, 2024

After seeing a 15% boost in senior-level executive attendance in 2024, CES is positioned to dominate the world of tech news once again in 2025. Retaining its crown as the world’s most influential technology event, the potential for automotive and vehicle tech suppliers to make an impact at CES 2025 may be stronger than ever.

Automotive 98

Automotive Mobile Interviews Resources 98

Bianchi Biz Blog

OCTOBER 9, 2023

I also manage TT’s quarterly iTECH magazine, which specializes in information technology in the trucking industry, and produce special reports on a variety of topics such as electric-powered trucks. One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies.

Transportation 98

Transportation Meeting Newspapers Media 98

Bianchi Biz Blog

MAY 20, 2024

In 2024, I expect to focus on the technical details of EV powertrains, ADAS and automated driving technologies – including sensors and silicon – as these are the building blocks for our future cars, and companies are absolutely working on them today.

Automotive 89

Automotive Engineering Meeting Media 89

Scott Public Relations

JULY 13, 2023

The recent layoffs in the technology and startup funding winter have shaken things to a great degree adding to the ambiguity of the future. Media relations, strategic communication and content production are in particularly high demand in 2023. At the same time, respondents expect modest growth in their clients’ PR budgets.

Ethics 52

Ethics Survey Insurance Insurance 52

Bianchi Biz Blog

FEBRUARY 12, 2024

My beat encompasses electric vehicles, autonomous driving, charging infrastructure and anything else that’s fascinating at the intersection of sustainability, technology and transportation. My main focus is stories about transportation, technology and sustainability that can resonate with a mainstream audience.

Meeting 85

Meeting Report Transportation Automotive 85