2024 Pitching Viral 
Buzzstream
JANUARY 15, 2025
Through a lot of hard work and strategic pitching, the post really took off. This, to me, is the definition of viral. So, in this conversation, Chris outlined the step-by-step process for getting this data-driven digital PR content to go viral. Chris talked about personalized pitches on high-value targets (VIPs).
Sword and the Script
APRIL 2, 2024
The change will take effect on April 2, 2024. sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He However, I learned a lot about reporters and pitching in that capacity. This includes some improvements to relationship tracking and pitch analytics to evaluate successful pitches.
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Konnect Agency
NOVEMBER 20, 2023
Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post.
Buzzstream
DECEMBER 30, 2024
One of my favorite examples is when KFC ran out of chicken in 2018 and published this full-page ad apologizing for it: In digital PR, reactive PR campaigns typically pitch quotes, data, or new stories to journalists that tie into a trending topic or news event. Because that is what journalists want from their pitches and sources.
Prowly
FEBRUARY 18, 2025
Because people buy stories, not sales pitches. They monitored what happened with the 2013 Superbowl and, when electricity suddenly went out, one tweet made them go viral. MANAGE YOUR CAMPAIGNS IN ONE PLACE Conclusion If we look back at the best PR campaigns of 2024, they share a few common traits.
Buzzstream
NOVEMBER 21, 2024
If you haven’t already seen his digital PR newsletter, you might have seen digital PR expert Mark Rofe on this giant “ Date Mark” billboard , his viral trip to Nandos , his appearance on our podcast , or his UK Christmas Tree store. 9, 2024, leaving Source of Sources as one of the remaining alternatives. Why Subscribe?
Buzzstream
MARCH 13, 2024
As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.
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