Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 183

Reddit Software B2B Technology 183

Burrelles Fresh Ideas

FEBRUARY 13, 2024

What are the Top Social Media Trends in 2024 In this digitally-driven business landscape, where businesses are quick to embrace new tools, it’s no surprise that 77% of businesses harness social media to engage with customers. One key factor gaining traction in 2024 is the increasing focus on authentic brand representation.

Social Media 87

Social Media Media Mobile SEO 87

Bianchi Biz Blog

FEBRUARY 1, 2024

Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Understanding Japan’s unique media landscape, where traditional platforms like print and TV coexist with digital trends, is pivotal.

Marketing 107

Marketing Newspapers Print Corporate 107

Bianchi Biz Blog

JUNE 27, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. However, despite growing digital literacy, print media has bounced back after Covid-19, especially in Tier 2 and 3 cities.

Meeting 90

Meeting Print Marketing Local 90

Stern + Associates

JANUARY 29, 2024

Every time one would think media outlets can’t cut more staff they find a new bottom: 2023 saw massive layoffs which have continued into 2024. We might live in an era of technological displacement and growing impersonalization, but when it comes to public relations strategy, the human element will only become more central.

Strategy 131

Strategy Publicity Media Video 131

Bianchi Biz Blog

APRIL 29, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. There’s a strong entrepreneurial spirit and a readiness to embrace new technologies and innovations. Top social media channels in Hong Kong* Facebook : 78.8% More info here.

Marketing 92

Marketing Local Crisis Management Internal 92

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9

Media 103

Media Radio Print Newspapers 103

Sword and the Script

AUGUST 1, 2023

Meltwater’s generative AI capabilities are built on OpenAI technology, though the company has made it’s own investments in AI. Notified enhances investor relations platform Notified said it has “made significant investments” in its investor relations event technology and services team. The product is only available in the UK presently.

Software 146

Software Pitching Ethics Technology 146

Bianchi Biz Blog

MAY 6, 2024

I regularly write articles on market reports, industry regulations, information management technology, and operations. A year later, I became co-editor-in-chief of the paper, where I hired, trained, and managed a 12-person staff for a biweekly print publication. Describe the craziest or most fun story you have worked on.

Meeting 88

Meeting Media Pitching Newspapers 88

Solo PR Pro

NOVEMBER 28, 2023

Get technical For clients who appreciate the latest in technology, consider gifts that enhance productivity or offer convenience. For example, a nice microphone can be a great gift for a client starting a podcast in 2024. You can do this through local print shops and it is affordable and a wonderful gift.

Local 96

Local Travel Print Groups 96

PR in High Definition

MAY 22, 2024

The answer lies in crafting a reputation based on strategic exclusivity, whilst drawing attention to fashion that is often enhanced by technology. No, it’s high tech Admittedly, technology is not what springs to mind when I think of the Met Gala ( Tyla’s dress crafted out of literal sand for the 2024 event, however, definitely is).

Fashion 62

Fashion Reputation Technology Construction 62

Buzzstream

DECEMBER 13, 2023

Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Or a food journalist for print media. It is currently powered by Gemini , which Google claims will be more powerful than ChatGPT 4 when they release the “Ultra” version early in 2024.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

DECEMBER 22, 2020

PwC doesn’t see this market recovering to last year’s size until some time after 2024.”. According to a survey by Spiceworks Ziff Davis, about half (47%) of B2B technology decision-makers say they consumed 11 or more piece of vendor content over one year. Source: US B2B Tradeshows ). Shifting the live event budget.

Survey 183

Survey Marketing B2B Study 183

Landis PR

JULY 29, 2024

Known as the birthplace of technology, the Bay Area is also home to the driving economic factors in tech development – venture capital and product incubators. Known as the birthplace of technology, the Bay Area is also home to the driving economic factors in tech development – venture capital and product incubators.

Communications 59

Communications Healthcare Biotechnology Tourism 59

Buzzstream

SEPTEMBER 27, 2024

They print business cards. Here’s another example: Obviously, the threat of cyberattacks is always looming, and with technological advancements each year, this topic will still be big in 2024. Though not the same format, fast forward to 2024, and cybersecurity is still a concern.

Digital PR 118

Digital PR Pitching Radio Google 118

Bianchi Biz Blog

AUGUST 22, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. Conversely, the readership of printed newspapers has seen a sharp decline, dropping to 22% in 2023. Internet engagement is rising, with 89.1% of Italians.

Fashion 70

Fashion Automotive Marketing Public Affairs 70

Contently - Strategy

APRIL 1, 2025

2024+ : Direct questions and answers are taking center stageless about links, more about conversations. From SEO to LLMO: What’s Actually Changing Large Language Model Optimization (LLMO) represents a fundamental shift in content strategy that reminds me of the transition from print to digitalit’s that significant.

40

40

Contently - Strategy

MARCH 18, 2024

In an effort to break from tradition, BBH started the Center for Women & Wealth, coupled with a pioneering print magazine tailored for these women. To succeed as a financial services company in 2024 and beyond, finance marketers must strive to be more than a mere informant.

Case Study 52

Case Study Financial Content Marketing Study 52

Maxim Behar

JULY 4, 2024

There is no topic more important than communication today, in 2024. This is not an evolution from newspapers, as in Gutenberg's time, the first printing presses, radio, and television. They buy the print edition if they want to read more or like the newspaper. Is there a gap in the way we convey our thoughts?

Newspapers 59

Newspapers Social Media System Writing 59

Bianchi Biz Blog

MAY 17, 2021

I’m presently working on an article relating to the emissions systems that diesel engine makers will utilize to significantly reduce both NOx and particulate for 2024, while at the same time reducing fuel consumption.

Meeting 65

Meeting Automotive Engineering Media 65

Bianchi Biz Blog

MARCH 7, 2024

Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. This multifaceted economy highlights Israel’s significant role in shaping global trends in technology and business. million users Instagram : 4.19 million users TikTok : 3.2

Print 105

Print Real Estate Marketing Automotive 105

Contently - Strategy

OCTOBER 23, 2024

According to a 2024 study conducted by the Content Marketing Institute and MarketingProfs and sponsored by Brightspot, 63% of the content marketers surveyed said content helped them nurture subscribers, audiences, and leads — which takes place at the middle of the funnel — in the past year. More on that in a minute.)

B2B 93

B2B How To Case Study System 93