Shift Communications

JANUARY 24, 2024

By Megan Fredette, Account Executive, Consumer Throughout the last few years, the Stanley Tumbler craze has gained momentous virality, taking over as an online and in-store phenomenon. They’re now even expanding their viral line of tumblers to cater towards children & teens.

Consumer 78

Consumer Strategy Viral Marketing 78

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. In a world increasingly dominated by social media, the appeal of authenticity has never been more significant.

Branding 83

Branding Brand Marketing Ethics 83

Prohibition

SEPTEMBER 11, 2024

For example, after a product goes viral — such as a skincare item or a new coloured water bottle— de-influencers might debunk its efficacy or argue that it’s not worth the hype, often suggesting more affordable or practical alternatives. However, brands should not see de-influencing as an outright threat.

Strategy 62

Strategy Viral Branding Brand 62

Buzzstream

NOVEMBER 21, 2024

Pretty Little Marketer for social media what Thea’s newsletter does for PR. It’s a collection of news stories, insights, and campaigns from the social side of the industry. Her tips are similarly highly actionable but extend more into social media, SEO, and lead generation. Also See: Pretty Little Marketer.

Digital PR 62

Digital PR SEO Web Resources 62

Buchanan PR

JANUARY 8, 2024

To kick off 2024, we are reflecting on some of the most memorable food and beverage marketing campaigns from 2023. From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023. It went viral and was reposted all over social media.

Marketing 52

Marketing Viral Trends Consumer 52

Prohibition

JULY 10, 2024

For example, a campaign that unintentionally marginalises a segment of the population or appears tone-deaf to current social issues can result in immediate public backlash. Consumers today are highly aware and quick to voice their disapproval on social media, where negative reactions can go viral and severely tarnish a brands image.

Marketing 62

Marketing Fashion Financial Reputation 62

Buzzstream

DECEMBER 30, 2024

Data from Muck Racks State of Journalism 2024 report backs this up directly. I might use a social media tool depending on my target demographic. which went insanely viral, and has just under one thousand linking root domains today. Because that is what journalists want from their pitches and sources.

Pitching 62

Pitching Trends Google Data 62

Contently - Strategy

APRIL 9, 2024

Did one of your white papers go viral or get backlinked by many notable websites? Repurposing blog posts into social media content Wrote an in-depth listicle or did a deep dive into a how-to post? If your blog post is thoroughly exhaustive, you can even make multiple social media posts covering each pointer in detail.

eBook 52

eBook Video YouTube Infographics 52

Buzzstream

FEBRUARY 12, 2025

But again, that can be a tricky, a trickier sell simply because if we’re offering the link as the KPI and the quality of the link, then that’s a, it’s a trickier thing to do is to get a new feature of quite a SAS tool that maybe Not be that sexy to get that mentioned or quoted in mainstream online media is trickier.

Digital PR 62

Digital PR Measurement SEO Google 62

Buzzstream

MARCH 13, 2024

As Google continues to tighten the noose on borderline link building tactics with March 2024 Helpful Content updates , building backlinks is more important than ever. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

MAY 2, 2024

I also had the opportunity to chat with Nate on his podcast, Optimize , where we discussed building links in 2024. We’ve got a couple of different tools for social media. I realized it would be silly not to have someone as experienced as Nate on our podcast. Positional is now live!

International 118

International Internal Insurance Insurance 118

Buzzstream

SEPTEMBER 11, 2024

So from 2023 to 2024, we would just look and re update the data. Essentially, it’s the same, the same campaign and, and sometimes if we do update the data, we just end the subject line, right, 2024 instead of 2023 Vince: and all of Amelia: a sudden, it’s 90 Vince: again. social media platforms have their own free data.

Digital PR 87

Digital PR Travel Data SEO 87

Buzzstream

JANUARY 7, 2025

We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025. Georgia Gadsby March Co-founder & PR Director, Unearth PR Clean-up your media lists as you outreach rather than making verification a huge separate task.

Digital PR 62

Digital PR Report SEO Data 62

5W PR

MARCH 4, 2024

Pookie – Popularized by Campbell & Jett on TikTok , “Pookie is looking absolutely fire today” has become a viral internet phrase and a term of endearment to use when your friend or partner looks their best. million people tuned in to all or part of the Super Bowl, topping last year’s record of 184 million.

Fashion 78

Fashion Viral Trends Television 78

5W PR

MARCH 4, 2024

Pookie – Popularized by Campbell & Jett on TikTok , “Pookie is looking absolutely fire today” has become a viral internet phrase and a term of endearment to use when your friend or partner looks their best. million people tuned in to all or part of the Super Bowl, topping last year’s record of 184 million.

Fashion 60

Fashion Viral Trends Television 60

Prohibition

FEBRUARY 13, 2024

Looking for the latest social media updates? TikTok-aligned music is the latest way for songs and artists to be found, through aiming to go ‘viral’ on the app. You’ve come to the right place. Check out the changes that will impact your Q1 strategy below. Get in contact today to find out how we could help you.

Instagram 62

Instagram LinkedIn Social Media Media 62

Buchanan PR

DECEMBER 22, 2024

As 2024 comes to a close, the dynamic world of social media shows no signs of slowing down. Social platforms like TikTok, Instagram, and emerging contenders have become more than just tools for interactionthey are now essential components of global culture, commerce, and creativity. But what lies ahead?

Social Media 90

Social Media Trends Viral Media 90

NewsWhip

DECEMBER 21, 2023

We’ve been reflecting on all that has happened in 2023, and future-gazing into what 2024 will bring, which is particularly interesting to us as marketers. So, based on everything we’ve seen this year — and with a little help from NewsWhip Spike — here are our content team’s predictions for 2024.

Trends 78

Trends Social Media Community Viral 78

Landis PR

DECEMBER 17, 2024

Image courtesy of Pixabay As 2024 comes to a close, its time to reflect on the public relations moments that defined the year. From viral brand campaigns to technological triumphs, and even a few headline-making missteps, this year offered a masterclass in the power of strategic storytelling and the importance of transparency.

Tourism 52

Tourism Travel Creativity Community 52