Prowly

FEBRUARY 18, 2025

Unlike advertising, which relies on paid media channels, PR campaigns focus on earning media coverage, building relationships with media professionals and target audiences, and influencing public perception through engagement and storytelling. One of the best PR campaign examples of storytelling was Dove's Real Beauty, launched in 2004.

Examples 104

Examples How To Product Launch Print 104

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post. election, and other global events.

Viral 52

Viral Video Trends Consumer 52

Prohibition

SEPTEMBER 11, 2024

For example, after a product goes viral — such as a skincare item or a new coloured water bottle— de-influencers might debunk its efficacy or argue that it’s not worth the hype, often suggesting more affordable or practical alternatives. However, brands should not see de-influencing as an outright threat.

Strategy 62

Strategy Viral Branding Brand 62

Buchanan PR

JANUARY 8, 2024

To kick off 2024, we are reflecting on some of the most memorable food and beverage marketing campaigns from 2023. From immersive storytelling to interactive social media techniques, these campaigns set a new standard in marketing and made a definitive mark on 2023. It went viral and was reposted all over social media.

Marketing 52

Marketing Viral Trends Consumer 52

Buzzstream

SEPTEMBER 11, 2024

So from 2023 to 2024, we would just look and re update the data. Essentially, it’s the same, the same campaign and, and sometimes if we do update the data, we just end the subject line, right, 2024 instead of 2023 Vince: and all of Amelia: a sudden, it’s 90 Vince: again. Vince: Yeah. Amelia: Yeah.

Digital PR 87

Digital PR Travel Data SEO 87

Buzzstream

JANUARY 7, 2025

We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025. Brand teams, on the other hand, traditionally focus on creative storytelling and messaging, which can feel separate from the measurable, data-driven outcomes of SEO-focused PR.

Digital PR 62

Digital PR Report SEO Data 62

Buchanan PR

DECEMBER 22, 2024

As 2024 comes to a close, the dynamic world of social media shows no signs of slowing down. TikToks explosive growth, surpassing 2 billion global users in 2024, highlights the platform’s unmatched ability to inspire creativity and sustain massive user engagement.

Social Media 90

Social Media Trends Viral Media 90