5W PR

NOVEMBER 13, 2024

The media and advertising industries are poised for significant transformation in 2025, driven by evolving privacy regulations, advancements in artificial intelligence, and the rise of new media channels. These privacy shifts create opportunities for companies to showcase their commitment to ethical practices and consumer trust.

Advertising 157

Advertising Advertising Privacy Ethics 157

Prowly

MARCH 4, 2025

Thats why weve broken down the five biggest PR trends shaping 2025. We have created an AI Policy discussing how we have adopted AI in our business, how we ethically use it, and where we would never use it. Consumers now have higher expectations, making generic campaigns simply ineffective. Let's dive in!

Trends 104

Trends Reddit Pitching Data 104

Reputation Us

DECEMBER 19, 2024

Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025. Corporate reputational risks are rapidly evolving, and as of now, the top ones include a mix of longstanding challenges and emerging concerns driven by digital transformation, regulatory scrutiny, and shifting societal expectations heading into 2025. MITIGATE RISKS.

Reputation 60

Reputation Ethics Employee Government 60

Prowly

FEBRUARY 3, 2025

Sometimes, you might want to collect these answers at industry conferences, universities, or other places where your consumers spend time. Brand research can show you critical insights that you might have missed otherwise, such as demographics, preferences, and general consumer behavior.

Examples 104

Examples Branding Brand How To 104

Reputation Us

DECEMBER 19, 2024

Today, RepUs published its TEN REPUTATION RISKS AND IMPACT FOR 2025. Corporate reputational risks are rapidly evolving, and as of now, the top ones include a mix of longstanding challenges and emerging concerns driven by digital transformation, regulatory scrutiny, and shifting societal expectations heading into 2025. MITIGATE RISKS.

Reputation 60

Reputation Ethics Employee Government 60

Prohibition

FEBRUARY 7, 2025

It’s just over a month into 2025 and weve already seen a big shift in how consumers are using social media. With new platforms, features and trends emerging all the time, its no wonder social media has changed the way we consume news. Video Content (Still!) Wondering what the key difference is to previous years?

Social Media 62

Social Media Trends Media Video 62

Stephen Waddington

FEBRUARY 22, 2021

British American Tobacco’s use of influencers and emerging forms of media raises ethical issues for the marketing and public relations professions. These campaigns breach the platforms’ own terms and conditions and ethical standards for marketing and public relations. BAT manufactures and sells cigarettes around the world.

Ethics 87

Ethics Sports Enterprise Journalism 87