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Digital PR is more than “PR done online” ; it’s a strategic blend of contentmarketing, SEO, and traditional PR tactics, focused on earning links and building brand credibility. There’s also a contentmarketing and digital PR book, but nothing thorough was devoted to digital PR. Vince: Yeah.
A contentmarketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? Removing unhelpful content from your site can improve the rankings of other content.
So, if you are thinking of doing some guest posting in 2025, I highly suggest giving this a watch/listen. Paid Links Require Due Diligence According to Jasper, paying for links can be ethical and effective if: The site is high-quality and relevant. Google guidelines say it’s not ethical. That’s my personal opinion.
Here are some of the best choices: Semrush: an all-in-one digital marketing tool that helps companies analyze their online presence. In terms of digital PR, Semrush is great for backlink analysis, organic traffic tracking, contentmarketing, and competitive benchmarking. Not in 2025! How to create buzz ethically?
When I go to the page, it provides plenty of charts: Any of these could become data points for my post: In Jan 2025, the average truck driver earns $31.74 I mention a few other visualization options in our contentmarketing tools post.) I can click through the site to find less obvious information. referring domains.):
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