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The quickest way to get recognition as an individual, sell out a new line as a brand, or simply to be heard nowadays is to go viral on social media. No, it doesn't happen each time you launch a creative campaign, of course, but it remains that your brand's reputation is hugely dependent on what's being said about you and where.
They monitored what happened with the 2013 Superbowl and, when electricity suddenly went out, one tweet made them go viral. It was relatable, creative, and anchored in a universal experience. How-to Guide with Examples (2025) appeared first on Prowly. Oreo's famous "Dunk it in the Dark" campaign did just that.
Unconventional, yet humorous, they've created viral content that resonated with audiences far beyond traditional PR. Not in 2025! Where humans win is in emotional intelligence, creative storytelling, and long-term relationship building. Is this the right way to go? The key thing is, you don't need to start big.
START MONITORING DIGITAL & TRADITIONAL MEDIA TODAY The post Top 7 Print Media Monitoring Tools in 2025 (+ Pricing) appeared first on Prowly. 1 Define your monitoring needs Do you know what exactly you need to monitor? Interested?
We interviewed over 150 digital PR professionals worldwide between November and December 2024 to give you the State of Digital PR Report for 2025. 1 Based on these results, most believe digital PR mainly involves pitching data-led content, expert commentary, and creative hero content. This is when magic really starts to happen.
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Social platforms like TikTok, Instagram, and emerging contenders have become more than just tools for interactionthey are now essential components of global culture, commerce, and creativity. As we look to 2025, several emerging patterns signal a transformative year for social media. But what lies ahead?
Try a bit of newsjacking Sometimes worthwhile, sometimes frowned upon, newsjacking can be a powerful PR link-building tactic that involves catching and riding the viral wave of current events or trending news. Content without substance wont get you far with this method, so stay on your toes and bring something creative to the table.
From viral brand campaigns to technological triumphs, and even a few headline-making missteps, this year offered a masterclass in the power of strategic storytelling and the importance of transparency. These stories showcase the creativity, resilience and adaptability that lie at the heart of effective public relations.
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