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In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Sally Stewart, author of MediaTraining 101 , reminds us that a successful press release should make the phone ring or the email ding.
Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. That’s mediatraining 101.
In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Sally Stewart, author of MediaTraining 101 , reminds us that a successful press release should make the phone ring or the email ding.
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