Prowly

FEBRUARY 18, 2025

MANAGE YOUR PR CAMPAIGNS IN ONE PLACE #10 Plan for crisis management Have a big campaign coming up? Ikeas "Bookbook" Campaign In 2014, Ikea showcased its signature creativity with the "Bookbook" campaign, a parody of tech product launches to promote its printed catalogue. The tagline Got Milk?

Examples 104

Examples How To Product Launch Print 104

Prowly

FEBRUARY 20, 2025

Enhanced PR crisis management When crises strike, you control the narrative and you know which key messages to share, where, and how. For example, a good objective could be to increase brand awareness by 20% in the North American market by the end of Q2 of 2025. RUN ALL YOUR PR FROM ONE PLACE 4.

Writing 104

Writing Communications How To Internal 104

PR in High Definition

AUGUST 28, 2024

Start off by plotting out key milestones or important moments in time – such as product launches, events, significant global awareness days and other key dates that align with your brand. Plan for Crisis Management – Even the most well-executed PR plans can face unexpected challenges.

Strategy 62

Strategy Crisis Management Measurement Product Launch 62