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How to write a press release: Layout, tips + free template

Presspage

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. It provides a single source of truth that can be especially helpful in delicate scenarios (think crisis comms and partnerships). 5 free press release templates - Download 1.

Writing 78
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Personal Versus Private in PR and Social Media

Cision

Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. That’s media training 101.

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article thumbnail

How to write a press release: Layout, tips + free template

Presspage

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. It provides a single source of truth that can be especially helpful in delicate scenarios (think crisis comms and partnerships). 5 free press release templates - Download 1.

Writing 78
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Is it too early to start on next year’s PR Strategy?

PR in High Definition

Then, develop creative concepts that either leverage the identified milestones or serve as PR drivers during valley periods to ensure momentum is maintained Spokesperson readiness – Developing a spokesperson matrix is key, as is ensuring buy-in from your spokespeople and ensuring they are media trained.