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Personal Versus Private in PR and Social Media

Cision

Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. That’s media training 101.

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Insights from Street Fight Live: The Evolution of PR and Influencer Strategies for MULO Businesses

5W PR

This was a great segue to break down what PR truly entails, especially around earned media, including brand messaging, story generation, thought leadership, newsjacking, media training, data leverage, and reputation management. Journalists want more than company news; they’re looking for insights.