Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Sally Stewart, author of Media Training 101 , reminds us that a successful press release should make the phone ring or the email ding.

Writing 78

Writing How To Product Launch Crisis 78

Cision

NOVEMBER 3, 2016

Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Presspage

JANUARY 21, 2025

In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Sally Stewart, author of Media Training 101 , reminds us that a successful press release should make the phone ring or the email ding.

Writing 78

Writing How To Product Launch Crisis 78

PR in High Definition

AUGUST 28, 2024

Then, develop creative concepts that either leverage the identified milestones or serve as PR drivers during valley periods to ensure momentum is maintained Spokesperson readiness – Developing a spokesperson matrix is key, as is ensuring buy-in from your spokespeople and ensuring they are media trained.

Strategy 62

Strategy Crisis Management Measurement Product Launch 62

5W PR

NOVEMBER 18, 2024

This was a great segue to break down what PR truly entails, especially around earned media, including brand messaging, story generation, thought leadership, newsjacking, media training, data leverage, and reputation management. I emphasized why having a proactive, adaptable, detail-oriented, and creative team is essential.

Strategy 60

Strategy Leadership Product Launch Retail 60