2025 Media Training Product Launch 
PR in High Definition
AUGUST 28, 2024
Start off by plotting out key milestones or important moments in time – such as product launches, events, significant global awareness days and other key dates that align with your brand. PR calendar – A well-structured PR calendar is essential for staying organised throughout the year.
5W PR
NOVEMBER 18, 2024
This was a great segue to break down what PR truly entails, especially around earned media, including brand messaging, story generation, thought leadership, newsjacking, media training, data leverage, and reputation management. I emphasized why having a proactive, adaptable, detail-oriented, and creative team is essential.
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