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In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Sally Stewart, author of MediaTraining 101 , reminds us that a successful press release should make the phone ring or the email ding.
With the reveal of highly sensitive and supposedly ‘private’ emails, Twitter posts, direct instant messages via Facebook and Gmail, not to mention Instagram images and hashtags, reputations have been made and lost. That’s mediatraining 101. The Digital Etiquette Imperative.
In this blog, well explore why press releases are still a must-have in 2025, how to write them like a pro, and how to tailor them for any situation. Sally Stewart, author of MediaTraining 101 , reminds us that a successful press release should make the phone ring or the email ding.
These goals can range from increasing brand awareness and improving reputation , to raising the profile of an exec and establishing them as thought leaders in your industry. Are you considering bringing on board a PR agency or looking to switch agencies to help you elevate your brand’s reputation through an effective PR Strategy?
This was a great segue to break down what PR truly entails, especially around earned media, including brand messaging, story generation, thought leadership, newsjacking, mediatraining, data leverage, and reputation management.
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