Prowly

FEBRUARY 18, 2025

Instead of focusing on just one channel, these brands cast a wide net, hoping to get noticed on TV, in print, through influencer campaigns, and more. Source For example, Coke's "Share a Bottle" campaign was promoted on socials, on TV, in print, and on other channels, and the message remained unchanged: connection and sharing. #6

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Prowly

DECEMBER 13, 2024

With a solid tool, you should be able to track every print mention, access licensed content so you can show your clients the actual articles they were mentioned in, and gather valuable data on how your brand is portrayed in the media. Start monitoring print media mentions and get a better overview of how your brand is performing.

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Prowly

MARCH 6, 2025

Try a bit of newsjacking Sometimes worthwhile, sometimes frowned upon, newsjacking can be a powerful PR link-building tactic that involves catching and riding the viral wave of current events or trending news. With Relevant Tips and Strategies in 2025 appeared first on Prowly. Think of it as a backlink tracker.

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Prowly

MARCH 3, 2025

Today, we'll show you what daily media monitoring is and why it's necessary in 2025 and beyond. Be sure to check mentions in print magazines, radio programs, and televisionespecially if you're working with international clients or need to track local newspaper coverage across different regions.

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