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What will the PR profession look like between now and the year 2026? Here’s the breakdown: 54% of respondents work at PR agencies, 24% work for corporate PR departments and 22% work as independent PR practitioners. Projecting to 2026, the numbers were virtually identical, suggesting long-term confidence.
New research from Boston Consulting Group (BCG) reveals that the luxury industry has shown resilience with a return to pre-COVID performance levels and an estimated sector growth of more than 6 percent between 2022 and 2026.
The creator economy, valued at over $104 billion by some estimates, is projected to reach $200 billion by 2026. Corporate activism drives brand positioning Increasingly, companies are realizing that standing for something can have significant implications for their brand.
trillion in 2026. View complete sample press release Barbie’s sustainability press releases clearly convey the corporate ESG messages. For example, according to PwC’s Asset and Wealth Management Revolution 2022 report , global ESG-focused institutional investment is expected to soar 84% to US$33.9 Feature Image by Freepik
How to integrate ESG metrics into corporate communication and investor relations Now that we’ve outlined the impact that ESG reporting can have on building positive relationships with your investors, it’s worth diving into how this process can be implemented. The US is not far behind, with mandatory green disclosures by 2026.
What’s more, employment prospects for PRs will expand even more to 282,600 by 2026 (up 9 percent from 2016) according to projections from the Labor Department. On top of this, there’s been growth in corporate communications teams and fewer journalists. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1.
They are more than a valuable asset, they are the hallmark of an exemplary corporate culture. These include the Supply Chain Act, which is already in force, and the Digital Product Passport, which will become mandatory in 2026. It motivates employees and managers alike and promotes a healthy and positive workplace culture.
The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications. Typically engagement around user-generated content is seven times greater than that of corporate content. A value is only a value if an organisation is prepared to defend it. It’s fuelled by developing markets, notably India.
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