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As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. The creator economy, valued at over $104 billion by some estimates, is projected to reach $200 billion by 2026.
They are more than a valuable asset, they are the hallmark of an exemplary corporate culture. A few years ago, this attitude would have been unthinkable – the office, the place where people used to work in a concentrated, creative and focused way, is now supposed to be a pure “networking place-to-be”?
Lego’s purpose is to inspire and develop children to think creatively and release their potential. The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications. Typically engagement around user-generated content is seven times greater than that of corporate content.
2) Stephen has already written about the Industrial Strategy , but yesterday’s Budget included tax reliefs for the creative industries, equalling £15bn of support over the next five years. 6) R&D investment continues with £20.4bn committed across 2025/2026. 6) R&D investment continues with £20.4bn committed across 2025/2026.
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