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AI-generated content in the news: New research finds nearly half of all business’ social media content will be created by AI by 2026

Agility PR Solutions

Brands and businesses around the world are enthusiastic about the potential of generative AI (GenAI) to enhance engagement, productivity, and cost savings, while simultaneously fostering human creativity, despite significant concern about the risks of disseminating misinformation via AI-generated content.

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Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet

ImPRessions - Crenshaw Communications

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. The creator economy, valued at over $104 billion by some estimates, is projected to reach $200 billion by 2026.

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#FuturePRoof podcast: strawberry picking

Stephen Waddington

Big win for public relations at Cannes Festival of Creativity. We’re incredibly proud of our client relationships that enable us to deliver breakthrough creative campaigns. Mark 2026 down in your diary as the year when everyone in the world is able to get online, based on current adoption rates. Image recognition: Aipoly.

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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

A few years ago, this attitude would have been unthinkable – the office, the place where people used to work in a concentrated, creative and focused way, is now supposed to be a pure “networking place-to-be”? I recently overheard this statement at the next table over lunch. remains to be seen.

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What’s in the Budget for scaleup businesses?

Wadds Inc.

2) Stephen has already written about the Industrial Strategy , but yesterday’s Budget included tax reliefs for the creative industries, equalling £15bn of support over the next five years. 6) R&D investment continues with £20.4bn committed across 2025/2026. 6) R&D investment continues with £20.4bn committed across 2025/2026.

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The Future of Content(ly)

Contently - Strategy

According to Gartner’s latest research, we’re facing a 25% reduction in traditional search engine use by 2026, leading to a 50% drop in organic traffic by 2028. Our editors remain firmly in control of the creative process: they’re the conductors, and AI is simply a new instrument in their orchestra. Dramatically.

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Your profession needs you

Stephen Waddington

Lego’s purpose is to inspire and develop children to think creatively and release their potential. Mark 2026 down in your diary as the year when everyone in the world is able to get online, based on current adoption rates. Lego and Patagonia are among my favourite brands. Both organisations absolutely live up to their purpose.