Cannes Lions 2023: AdTech Dominates At The World’s Biggest Creative Meet
ImPRessions - Crenshaw Communications
JUNE 20, 2023
” Okay, so maybe people aren’t shouting about tools and software for advertisers. The creator economy, valued at over $104 billion by some estimates, is projected to reach $200 billion by 2026. This includes how businesses navigate viral backlash, privacy laws, AI, and the metaverse to connect with audiences in meaningful ways.
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