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2023 PR Opportunities For Ad Tech Brands

ImPRessions - Crenshaw Communications

Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets. The ability for brands to reach a retailer’s audience at various points in the buying journey remains attractive for advertisers.

Retail 170
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7 tips for developing influencer marketing campaigns for fashion brands

Agility PR Solutions

According to estimates, fashion influencer marketing could grow at a 36 percent CAGR between 2020 and 2027. Although fashion brands have been using influencer marketing for years, the strategies for marketing are changing.

Fashion 97
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New products and problems across PR software land [PR Tech Sum 60]

Sword and the Script

Users can customize values including brand reach, brand prominence, brand spokesperson and brand strength to calculate this.” They shut down the HARO brand – a small part of the business but a psychologically compelling and massive brand with a legacy that was important to their customers, the PR community.

Software 155
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July tech news round up

PR in High Definition

From social media to social justice: many brands have taken and are continuing to take action against Facebook’s inability to block hateful speech and content by banning their advertising. Meanwhile, the UK decided to remove Huawei’s role in the UK’s 5G network by 2027 causing quite the stir. The Guardian dives deeper into this.

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Rich Media And Social Media Are Essential For Hospitality Industry Marketing

The Hoyt Organization

In 2021, over 4 billion people used social media and this number is projected to rise to 6 billion by 2027. Communication has changed tremendously in the last decade and it will continue to grow in the future. Social media has become an integral part of daily life for both people and businesses. The hospitality […].

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How to add inspiration and future trends to your 2018 comms plan

PR in High Definition

So, what are the crazy trends predicted to become lifestyle norms by 2027? So, here are four more seemingly-ludicrous trends that will be quite normal activity by 2027, and how these trends can these be woven into your 2018 campaign. The users then get notified about price changes, sales or brand news. 3D printed cupcake anyone?

Trends 59
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July tech news round up

PR in High Definition

From social media to social justice: many brands have taken and are continuing to take action against Facebook’s inability to block hateful speech and content by banning their advertising. Meanwhile, the UK decided to remove Huawei’s role in the UK’s 5G network by 2027 causing quite the stir. The Guardian dives deeper into this.