Sword and the Script

DECEMBER 3, 2024

Users can customize values including brand reach, brand prominence, brand spokesperson and brand strength to calculate this.” The congruence metric aims “to measure the true impact of PR narratives and their potential to connect on a deeper level with the target audience.” click image for higher resolution) 4.

Software 176

Software Measurement B2B Training 176

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets. The ability for brands to reach a retailer’s audience at various points in the buying journey remains attractive for advertisers.

Retail 170

Retail Brand Branding Advertising 170

Presspage

DECEMBER 23, 2024

Measure Audience Behavior: Engagement data reveals how your audience interacts with your contentwhos sharing, whos clicking, and whos ignoring. Professional, On-Brand Communications: Maintain your organizations polished, recognizable brandingeven during high-pressure momentsso your content inspires trust.

Software 78

Software Trends SEO Tools 78

Presspage

DECEMBER 23, 2024

Measure Audience Behavior: Engagement data reveals how your audience interacts with your contentwhos sharing, whos clicking, and whos ignoring. Professional, On-Brand Communications: Maintain your organizations polished, recognizable brandingeven during high-pressure momentsso your content inspires trust.

Software 78

Software Trends SEO Tools 78

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Once upon a time, businesses hopped on social channels to amp up their brand presence and chat with customers. By 2027, that number’s set to skyrocket to nearly six billion! So, it’s a no-brainer for e-commerce (aka ecommerce) brands to team up with social media to make those sales happen. In 2023, more than 4.89

Social Media 87

Social Media Media Mobile SEO 87

PR 20/20

JANUARY 17, 2023

Next, evaluate which personas tend to spend more or demonstrate stronger loyalty to your brand. In the words of Kapost : "Through technology, marketers can engage buyers and measure their progress despite the new dynamics preventing sales from interacting with them until much later in the process.". billion by 2027.

Strategy 52

Strategy How To Technology B2B 52

5W PR

APRIL 8, 2025

The same study reveals that 91% of marketers feel video is more important for brands in today’s digital landscape than ever before. Tutorial videos, also known as how-to content, provide clear value to viewers while positioning your brand as an industry authority. billion by 2027, according to Grand View Research.

YouTube 78

YouTube Video SEO Strategy 78